Director - Brand Marketing

This role is for one of the Weekday's clients

Min Experience: 10 years

Location: Delhi

JobType: full-time

We are seeking a Director – Brand Marketing with over 10 years of experience to lead strategic brand initiatives across digital and traditional platforms. The ideal candidate is a visionary marketing leader who blends creativity with data-driven insights, and who has proven expertise in LinkedIn branding, personal branding, and AI-powered marketing. This role demands a forward-thinking professional capable of shaping brand narratives, driving engagement, and enhancing organizational visibility across all channels.

Key Responsibilities

• Brand Strategy & Leadership: Define and execute a unified brand marketing vision that strengthens market presence and supports long-term business goals.
• LinkedIn & Personal Branding: Develop and manage strategic campaigns that enhance leadership visibility and brand reputation through compelling content and storytelling on LinkedIn and other professional platforms.
• Integrated Brand Management: Oversee brand initiatives across digital, social, print, and offline channels, ensuring consistency in tone, identity, and messaging.
• AI-Driven Marketing: Utilize modern AI tools for creative ideation, brand storytelling, and campaign optimization. Innovate with prompt engineering and AI-assisted branding to elevate marketing outcomes.
• Creative & Communication Oversight: Direct the development of messaging frameworks, creative assets, and content strategies that resonate with diverse audiences.
• Cross-Functional Collaboration: Partner with marketing, design, and leadership teams to ensure brand alignment and seamless campaign execution.
• Performance Insights: Analyze brand performance metrics and audience engagement to inform data-backed improvements and strategic decisions.

What Makes You a Great Fit

• 10+ years of proven experience in brand marketing, with hands-on leadership in both digital and offline strategies.
• Expertise in LinkedIn and personal branding, capable of building strong thought leadership identities.
• Strong knowledge of AI tools (ChatGPT, Midjourney, etc.) and their practical applications in marketing and creative strategy.
• Exceptional communication, storytelling, and presentation skills.
• A collaborative leader with experience managing diverse, cross-functional teams.
• Highly organized, detail-oriented, and able to thrive in fast-paced environments.
• A creative strategist with a balance of analytical insight and visionary thinking.
• Immediate availability preferred.