Director - Consumption & Engagement Insights

Role Summary:
We are looking for a Research / Consumer Insights / Data Science professional who can translate complex data into compelling, decision-ready narratives. This role will drive a unified view of audience behavior across TV and Digital, enabling leadership to take data-backed strategic actions.
Key Responsibilities:

• Cross-Screen Data & Measurement

• Build and manage integrated deterministic datasets across TV & Digital ecosystems

• Design and own the “Total Audience Measurement” framework to deliver a unified view of reach, consumption, and engagement

• Consumer Insights & Analytics 

• Analyze cross-screen behavioral journeys and consumption patterns

• Generate actionable insights to solve key business problems

• Performance Tracking & MIS 

• Design and maintain centralized MIS dashboards tracking KPIs across business units

• Identify performance gaps and provide clear, data-backed recommendations

• Develop predictive models for cross-screen consumption and engagement trends

• Drive AI-led automation and analytics adoption to improve efficiency and scalability

• Storytelling & Stakeholder Management 

• Translate data into clear narratives and executive presentations

• Drive alignment through workshops and leadership forums

Qualifications & Key Skills: 

• 8+ years of experience in consulting, strategy, analytics roles.

• Hands on experience of SQL & data processing.

• Strong grasp of business concepts and data interpretation.

• Excellent written and verbal communication skills.

• Ability to simplify complex ideas and tailor messages for various audiences.

• Work in fast-paced environment.