Director - Digital Marketing, Acquisition and Data Solutions (Wealth Management)

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The Firm's employees serve clients worldwide including corporations, governments, and individuals from more than 1,200 offices in 42 countries. Morgan Stanley Wealth Management (WM) is an industry leader in providing advice and investment solutions to clients using its diverse set of Financial Advisors. The acquisition of E*TRADE in 2020 expanded the value proposition to younger, high-potential, digital-savvy clients who preferred a self-directed trading and investment solution. This rich and robust dataset of customers is a competitive advantage which allows us to deliver value across a full-service relationship to our clients.

WM Analytics & Data (A&D) owns all the management reporting, customer and product behavior insights, and predictive modeling in support of WM, Banking, and Marketing. The WM A&D User Experience Data Collection team drives strategy and execution of platforms that collect quantitative and qualitative data about users experience across wealth management and firmwide digital properties and activities.

The WM A&D User Experience Data Collection team is searching for an Assistant Vice President (Adobe Analytics Implementation Analyst),  who will partner with Wealth Management Digital Client Experience Platform (DCEP) teams to effectively and accurately implement Adobe Analytics on WM digital properties. In this role you will manage the day-to-day Adobe Analytics tagging needs and play an instrumental role in implementing effective data collection across E*TRADE.com.

Key Responsibilities:

• Work with Digital Client Experience Platform (DCEP) teams and analytics partners to define measurement strategy based on product analytics requirements.  
• Act as a clickstream data collection SME for analytics teams, consulting on data collection requirements, defining KPIs and create functional tagging specification documents
• Execute on the Adobe Analytics implementation backlog, partner with engineering teams to prioritize work, perform UAT and provide signoffs for production deployments.
• Understand business needs and convert them to data collection technical requirements.
• Work with analytics/product partners to consult and evangelize for Adobe Analytics (Adobe CJA) adoption.

Qualifications:

• Minimum of 5-9 years of experience in a digital data capture role, preferably in the clickstream data collection space.
• Must have experience in implementing web analytics platforms like Adobe Analytics (Adobe CJA preferred), Google Analytics, Heap etc.
• Must have experience in translating analytics requirements into clickstream data collection solutions (i.e., define deliverables for tech partners)
• Ability to work independently with a strong sense of accountability/ownership.
• Excellent communication skills, including the ability to present complex information to senior stakeholders in a clear and concise manner.
• Ability to collaborate effectively with cross-functional teams and stakeholders at all levels of the organization. Experience working with a global team.
• Familiarity with the workings of Adobe Experience Platform (AEP), Tag Management Systems (like Adobe Launch) is a plus.

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.

Morgan Stanley is an equal opportunities employer. We work to provide a supportive and inclusive environment where all individuals can maximize their full potential. Our skilled and creative workforce is comprised of individuals drawn from a broad cross section of the global communities in which we operate and who reflect a variety of backgrounds, talents, perspectives, and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing, and advancing individuals based on their skills and talents.