Activate JobCopilot
This role is for one of our clients
Seniority level: Mid-Senior level
Min Experience: 8 years
Location: Bengaluru
JobType: full-time
₹40,00,000 - ₹50,00,000 a year
We are looking for a commercially driven and customer-obsessed product leader to spearhead our Loyalty and Customer Growth Platforms. In this role, you will own the end-to-end strategy, design, and execution of engagement ecosystems that strengthen retention, maximize lifetime value, and deepen brand affinity.
This position requires a strategic thinker who can build scalable loyalty infrastructures while remaining deeply connected to execution. You will transform customer insights into innovative reward mechanics, engagement journeys, and monetization opportunities—creating measurable impact on repeat purchase behavior and long-term revenue growth.
Key Responsibilities
Customer Growth Strategy
Define and lead a comprehensive loyalty and engagement strategy aligned with overall business objectives.
Develop long-term product roadmaps focused on retention, frequency growth, and value expansion.
Identify emerging opportunities in gamification, subscription models, experiential rewards, and partner ecosystems.
Ensure loyalty initiatives directly contribute to revenue acceleration and customer stickiness.
Loyalty Architecture & Program Design
Design scalable loyalty structures including tier-based programs, points ecosystems, cashback frameworks, and membership benefits.
Create differentiated engagement mechanics that enhance advocacy and brand affinity.
Optimize reward cost structures while improving CLTV and ROI.
Drive strategic partnerships to enrich the value proposition of the loyalty ecosystem.
Data & Performance Optimization
Define and track KPIs related to engagement rate, repeat purchase frequency, retention cohorts, and satisfaction metrics.
Lead experimentation initiatives using A/B testing and cohort analysis to refine program performance.
Translate behavioral insights into targeted personalization strategies.
Continuously benchmark competitive offerings to ensure market differentiation.
Execution & Delivery Excellence
Collaborate closely with Engineering, Design, Marketing, and Analytics to deliver seamless product experiences.
Convert high-level strategic goals into detailed product requirement documents and sprint plans.
Manage the full product lifecycle from concept validation to post-launch optimization.
Establish strong governance frameworks, prioritization models, and agile rituals.
Leadership & Team Development
Build and mentor a high-performing team of Product Managers.
Foster a culture rooted in innovation, accountability, and customer-centric thinking.
Align stakeholders around product vision and communicate measurable business outcomes.
Act as a thought leader for customer growth initiatives across the organization.
What Makes You a Strong Fit
Experience
8+ years in product management with substantial exposure to loyalty, rewards, or customer engagement platforms.
Demonstrated success in launching retention-driven products that delivered measurable growth.
Experience operating in high-growth, dynamic environments.
Expertise
Deep understanding of customer lifecycle management and behavioral economics.
Strong commercial acumen with the ability to balance reward economics and profitability.
Data-first mindset with experience leveraging analytics to inform product decisions.
Hands-on execution ability combined with long-term strategic thinking.
Leadership Attributes
Excellent cross-functional collaboration and stakeholder management skills.
Ability to communicate complex strategies clearly to executive leadership.
Growth-oriented mindset with strong ownership and accountability.
Comfort navigating ambiguity while delivering measurable outcomes.
Core Competencies
Loyalty Strategy · Customer Retention Platforms · Product Roadmapping · Gamification & Rewards Design · CLTV Optimization · Data-Driven Experimentation · Customer Lifecycle Management · Cross-Functional Leadership · Growth & Monetization Strategy
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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