Director of Demand generation

This role is for one of the Weekday's clients

Min Experience: 10 years

Location: chennai

JobType: full-time

We are seeking a strategic and results-driven Director of Demand Generation to lead and scale our global demand engine. This is a senior leadership role for a growth-oriented marketing professional who thrives at the intersection of strategy, execution, data, and revenue impact. Based in Chennai, this full-time position will own the end-to-end demand generation strategy, driving predictable pipeline growth across inbound, outbound, product-led, and account-based motions.

As Director of Demand Generation, you will partner closely with Sales, Product Marketing, RevOps, and Leadership to design integrated programs that attract, engage, and convert high-quality prospects across the funnel. You will be responsible for building scalable systems, optimizing performance, and ensuring marketing efforts directly contribute to revenue outcomes. This role requires a strong balance of hands-on leadership, analytical rigor, and the ability to inspire and mentor high-performing teams.

Key Responsibilities

• Define and execute a comprehensive demand generation strategy aligned with revenue and growth goals
• Own pipeline creation, lead quality, conversion rates, and revenue attribution across channels
• Lead multi-channel demand programs including paid media, content syndication, SEO, events, webinars, email, partnerships, and ABM
• Build and optimize full-funnel journeys from awareness to conversion, retention, and expansion
• Partner closely with Sales and RevOps to align on ICPs, target accounts, SLAs, and pipeline forecasting
• Develop scalable campaign frameworks, playbooks, and experimentation models to drive consistent performance
• Analyze performance metrics such as CAC, LTV, MQL-to-SQL conversion, pipeline velocity, and ROI
• Leverage marketing automation, CRM, and analytics tools to improve targeting, personalization, and reporting
• Build, mentor, and manage a high-impact demand generation team, fostering a culture of accountability and learning
• Continuously test, iterate, and optimize campaigns based on data-driven insights and market feedback

What Makes You a Great Fit

• 10+ years of experience in B2B demand generation, growth marketing, or revenue-focused marketing roles
• Proven track record of building and scaling demand engines that drive measurable pipeline and revenue impact
• Strong expertise in full-funnel marketing, attribution modeling, and performance optimization
• Experience working closely with Sales, RevOps, and Product Marketing in a revenue-aligned environment
• Deep understanding of modern demand channels, including paid acquisition, ABM, lifecycle marketing, and content-led growth
• Data-driven mindset with strong analytical skills and comfort working with complex dashboards and metrics
• Hands-on leader with experience building and managing high-performing marketing teams
• Excellent communication and stakeholder management skills, with the ability to influence senior leadership
• Experience in fast-growing SaaS or B2B technology environments is strongly preferred
• Ability to thrive in a dynamic, high-ownership, outcome-focused culture