Director of Marketing

Role Overview

We’re looking for a Director of Marketing who is growth-first, offline-strong, and digitally fluent. This is not a pure brand role. We need someone who understands how to drive acquisition, retention, repeat, and membership growth in a mass-market retail business, while also bringing enough brand instinct to shape how we are perceived by customers.

The ideal person combines offline/shopper marketing depth, digital/CRM rigour, and creative instinct. They know how to build for Bharat consumers, create campaigns that travel, and translate business goals into sharp execution across channels.

This is a high-impact leadership role working closely with the founders.

What You’ll Own

• Own growth marketing end-to-end across offline, digital, CRM, loyalty/membership, and brand.


• Drive customer acquisition, retention, repeat purchase, and engagement across stores and digital channels.


• Build and scale our membership and loyalty engine, including value proposition, offers, communication, and repeat loops.


• Lead offline and shopper marketing initiatives tailored to Tier 3–5 customers and local market realities.


• Own digital performance and CRM, with strong focus on funnel thinking, experimentation, and metrics.


• Develop creative campaigns that can generate virality, salience, and customer recall, not just efficient media spends.


• Shape messaging and copy that resonates with a mass-market, local customer base, rather than premium or metro-first audiences.


• Partner cross-functionally with product, analytics, store ops, category, and leadership teams to drive business outcomes.


• Build and lead the marketing team across digital/CRM, offline, and brand as the function scales.

What We’re Looking For

• 7–12 years of experience across marketing roles in FMCG, retail, consumer internet, D2C, or adjacent consumer businesses.


• Strong preference for candidates who bring a mix of FMCG foundation + startup / new-age consumer experience.


• Proven strength in at least two of the following: digital/CRM, offline/shopper marketing, brand — with offline being non-negotiable for this role.


• Strong command over funnel thinking, experimentation, analytics, and performance metrics.


• Demonstrated ability to build creative, high-frequency campaigns that cut through and drive growth.


• Strong instinct for mass-market consumer behavior, local nuance, and communication that feels relevant and accessible.


• Ability to balance strategic thinking with hands-on execution in a fast-moving, founder-led environment.


• Someone who can build structure, move fast, and make smart trade-offs.

This Role May Be a Fit If You…

• Have built across both offline retail channels and digital/CRM, not just one side of the stack.


• Can think beyond conventional campaigns and come up with creative, unconstrained ideas that drive attention and action.


• Understand how Bharat customers evaluate value, trust, and relevance.


• Want to build a brand that is massy, trusted, and deeply loved, not niche or premium-coded.

Why Join Us

• Build for a large and fast-growing Bharat consumer opportunity.


• Work directly with founders on a high-priority business function.


• Own growth across both stores and digital.


• Shape the marketing engine of a value retail brand at scale.

Must-have skills

Good-to-have skills