Director Performance Marketing

Roles and Responsibilities include, but not limited to:

• Manage team of 4 – 5 Performance Marketing across the geography and get into ground level to perform the task and achieve the business goal.
  


• The position manages paid marketing campaigns with Monthly budgets of Rs. 5 Crores and above.
  


• Own end-to-end execution, measurement, reporting and optimisation of Facebook campaigns with goals to increase transactions, new users, acquired via AdWords
  


• Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals.
  


• The role requires IC (Individual Contribution) + Team contribution and even manage external agencies.
  


• Managing and maintaining large keyword lists.
  


• Improve quality score of ads on google and optimize campaign structure
  


• Running A/B tests across paid search campaigns & landing pages
  


• Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  


• Keep pace with search engine and PPC industry trends and developments
  


• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals.
  

a) Radical Accountability: Run the vertical like your own business. Product is incredibly high quality with 20%+ conversion.

b) Systems Thinking: Early stage start-up hence requires incredible detail orientation and process thinking. Doer versus a talker.

c) Extremely creative/hacker mindset with In-depth knowledge of PPC ecosystem

Requirements

Experience: 8 - 13 years

Candidates from Internet/Online/eComms

Key Skills: Performance Marketing, PPC, Paid search and Marketing, Facebook Campaigns, Google AdWords, 

Core experience in Online paid advertising is required