E-Commerce Executive (ADs)

Job Description: E-Commerce Executive – PPC Ads

Location: Mumbai
Department: E-Commerce & Digital Marketing
Employment Type: Full-Time

About the Role

We are looking for a data-driven and performance-focused E-Commerce Executive – PPC Ads to manage and optimize paid advertising campaigns across e-commerce marketplaces and digital platforms. The ideal candidate will have experience in marketplace advertising, campaign optimization, and driving profitable sales for a skincare or beauty brand.

Key Responsibilities

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  Plan, execute, and optimize PPC campaigns across Amazon, Flipkart, Nykaa, Blinkit, Instamart, and other relevant marketplaces.

  
  


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  Manage paid campaigns on Meta (Facebook & Instagram) and Google Ads to drive website and marketplace sales.

  
  


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  Monitor campaign performance, including ROAS, ACOS, CTR, CPC, conversion rate, and revenue.

  
  


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  Conduct keyword research and competitor analysis to improve campaign performance.

  
  


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  Optimize product listings in collaboration with the content and design teams to improve ad effectiveness.

  
  


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  Manage advertising budgets and ensure efficient spend allocation.

  
  


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  Analyze sales trends, customer behavior, and campaign insights to recommend growth strategies.

  
  


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  Coordinate with marketplace account managers for promotional opportunities and ad support.

  
  


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  Prepare weekly and monthly performance reports with actionable recommendations.

  
  


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  Stay updated with marketplace advertising features, digital marketing trends, and industry best practices.

  
  

Required Qualifications

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  Bachelor's degree in Marketing, Business, E-Commerce, or a related field.

  
  


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  2–4 years of experience in PPC advertising for e-commerce or D2C brands.

  
  


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  Hands-on experience with Amazon Ads, Flipkart Ads, Nykaa Ads, Meta Ads, and Google Ads.

  
  


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  Strong analytical skills with proficiency in Excel/Google Sheets.

  
  


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  Understanding of marketplace algorithms, campaign optimization, and performance marketing metrics.

  
  


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  Experience in the skincare, beauty, or FMCG industry is preferred.

  
  

Key Skills

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  PPC Campaign Management

  
  


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  Amazon & Marketplace Advertising

  
  


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  Google Ads & Meta Ads

  
  


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  Performance Marketing

  
  


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  ROAS & ACOS Optimization

  
  


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  Keyword Research

  
  


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  Data Analysis & Reporting

  
  


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  Budget Management

  
  


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  MS Excel / Google Sheets

  
  


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  Communication & Collaboration

  
  

Key Performance Indicators (KPIs)

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  Return on Ad Spend (ROAS)

  
  


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  Advertising Cost of Sales (ACOS)

  
  


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  Sales Growth

  
  


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  Conversion Rate

  
  


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  Click-Through Rate (CTR)

  
  


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  Cost Per Click (CPC)

  
  


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  Customer Acquisition Cost (CAC)

  
  


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  Campaign ROI

  
  

What We Offer

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  Opportunity to work with a fast-growing skincare brand.

  
  


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  Performance-driven work environment with growth opportunities.

  
  


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  Exposure to leading e-commerce marketplaces and digital advertising platforms.

  
  


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  Competitive salary and performance incentives.