Ecommerce Specialist (from D2C INDUSTRY)

About the Opportunity

A fast-scaling digital-first brand in the D2C (Direct-to-Consumer) commerce space, we’re building category-leading experiences that blend seamless UX, data-driven personalization, and agile supply chain execution. Our ecommerce specialists own the full funnel — from acquisition and conversion to retention and LTV optimization — working cross-functionally to turn traffic into revenue and customers into advocates.

Role & Responsibilities

• Manage end-to-end ecommerce operations across owned channels (website, app, social commerce) to maximize conversion rate, AOV, and retention metrics.


• Execute performance marketing campaigns (Meta, Google Ads, TikTok) with a focus on ROAS, CAC, and funnel efficiency — using UTM tracking, pixeling, and attribution modeling.


• Optimize product pages, checkout flows, and post-purchase journeys using heatmaps, A/B testing tools (Optimizely, VWO), and behavioral analytics (Hotjar, Google Analytics 4).


• Collaborate with supply chain and logistics to reduce delivery time, cart abandonment, and returns — ensuring frictionless fulfillment for 3PL and fulfillment centers.


• Partner with CRM and loyalty teams to build segmented re-marketing flows, win-back campaigns, and personalized email/SMS sequences using Klaviyo or similar tools.


• Monitor real-time dashboards, report on KPIs (revenue, CTR, CR, churn), and present data-driven recommendations to leadership weekly.

Skills & Qualifications

• Must-Have

• Google Analytics 4


• Meta Ads Manager


• Google Ads


• Klaviyo


• Shopify / Magento / BigCommerce


• A/B Testing (Optimizely, VWO)


• UTM Tracking


• Heatmap & Session Recording (Hotjar, Microsoft Clarity)

• Preferred

• TikTok For Business Ads


• SQL (basic querying for funnel analysis)


• CRM Integration (Zoho, HubSpot)

Benefits & Culture Highlights

• Work in a high-velocity, results-driven D2C startup with direct access to growth metrics and leadership.


• Flexible Fridays, performance bonuses tied to KPIs, and a culture that celebrates data wins — not just opinions.


• On-site team lunches, quarterly offsites, and a collaborative open-plan office vibe in Bangalore (or your city of hire).