1.JOB OVERVIEW & PURPOSE
Responsible for leading and driving the digital strategy and initiatives across the organization. Developing and executing digital transformation plans, leveraging emerging technologies, and enhancing the digital customer experience to support business growth and competitiveness. Plays a critical role in shaping the organization's digital presence, driving innovation, and delivering measurable results in the digital space.
2.PRINCIPAL ACCOUNTABILITIES
Accountabilities Major Activities Key Performance Indicators
Digital Strategy Development
ï§Develop a comprehensive digital strategy aligned with Encalm's business objectives and market trends.
ï§Outline the roadmap for digital transformation initiatives.
ï§Oversee the selection, customization, and implementation of digital solutions and platforms to address specific business challenges and opportunities.
ï§Identify opportunities for leveraging digital technologies to drive innovation and competitive advantage.
ï§Develop change management strategies to facilitate organizational transition to digital processes and technologies, addressing
resistance and promoting adoption. ï§Digital Roadmap
ï§No of digital initiatives launched as Planned.
ï§Success rate of digital journey
ï§No. of new customer acquired through digital channels.
Revenue & Digital Product Management
ï§Drive e -commerce growth and online sales revenue through effective merchandising, pricing, and promotional strategies.
ï§Optimize the user experience and conversion funnel to maximize sales and customer satisfaction.
ï§Lead the development and launch of digital products and services.
ï§Drive innovation and continuous improvement in digital product offerings to meet evolving customer needs and market demands. ï§Y -O -Y % increase in digital revenue
ï§Adoption rate of new digital products Vs Existing
ï§Cost per acquisition (CPA)
ï§Cost per conversion (CPC)
Customer Experience Enhancement ï§Develop and execute strategies to provide personalized digital experiences across all touchpoints, including websites, mobile apps, emails, and social media platforms.
ï§Implement customer -centric digital strategies to increase engagement, satisfaction, and loyalty.
ï§Utilize advanced analytics and feedback mechanisms to gain actionable insights into customer behavior, preferences, and pain points.
ï§Create cohesive omnichannel experiences to enable customers to interact with Encalm seamlessly across multiple channels and devices. ï§Customer feedback ratings and reviews on digital platforms
ï§Customer retention & Churn rate
ï§Website and app usability metrics, such as page load time, bounce rate, and time on site.
ï§Net Promoter Score (NPS) for digital channels
Digital Branding & Data Insights
ï§Develop and execute digital marketing campaigns to promote brand awareness and drive customer acquisition and retention.
ï§Monitor and analyze digital marketing metrics, such as website traffic, conversion rates, and social media engagement.
ï§Drive data analytics tools and techniques to extract insights from digital channels and customer interactions.
ï§Use data -driven insights to inform decision -making and optimize digital marketing strategies and campaigns. ï§ROI for digital marketing campaigns
ï§Cart abandonment rate: % of users who abandon their shopping carts before completing a purchase.
ï§Conversion rate
Partnership
ï§Forge strong relationships with prospective partners through strategic networking, engaging discussions, and value -driven propositions.
ï§Lead negotiations to secure partnership agreements that outline clear expectations, responsibilities, and mutually beneficial outcomes.
ï§Foster an environment of co -creation and collaboration between Encalm and its partners, leveraging collective expertise to drive innovative digital initiatives.
ï§Oversee the execution of joint projects, ensuring alignment with
timelines, budgets, and quality standards. ï§Financial return on investment generated from partnerships.
ï§Contribution of partnerships to driving innovation
ï§Efficiency of partnership execution (Time -to -market for joint initiatives and projects)
Team Management
ï§Identify the competencies and sourcing strategy to build a team to run the digital transformations.
ï§Maintain effective relationship with leaders within the function ensure teamwork with related functions.
ï§Ensure motivation and engagement of key resources in the team. ï§% Employee Attrition.
ï§Employee satisfaction score in the team.
3.INTERACTIONS
Internal Interaction
ï§CEO / Board / Relevant Committees: Performance updates
ï§Functional / BU Heads: To ensure growth of business for Encalm through co -operation and synergy
External Interactions
Job Role you need to interact with outside the organization to enable success in your day -to -day work
ï§Local Government agencies/authorities: For representing Groups interest in key regulation and policy decisions.
ï§Forums and discussions: To represent the Group as the thought leader in the sector.
ï§Professional colleagues / professional bodies: For benchmark data
ï§Partners, Agencies: For continuous business growth in existing and new businesses.
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