Elite Banker-Household-Outbound_BRANCH BANKING_0468_3672_1100765

Job Description – Elite Banker (Household) – Outbound

Job Title: Elite Banker – Household – Outbound
Location: Pan India
Department: Retail Banking / Consumer Banking
Reporting To: Branch Manager / Sales Manager

Role Purpose

The Elite Banker – Household (Outbound) is responsible for acquiring affluent household relationships through proactive outbound sales activities. The role focuses on sourcing new customers, deepening existing household relationships, driving liabilities growth, and cross-selling banking and wealth products to achieve business objectives.

Key Responsibilities

• Acquire new affluent and emerging affluent customers through outbound sales activities, referrals, and market sourcing.


• Identify and onboard household relationships to increase customer penetration and wallet share.


• Drive acquisition of CASA, Term Deposits, and other liability products.


• Cross-sell Wealth, Investment, Insurance, and Lending products based on customer needs.


• Generate leads through local area mapping, customer references, and external networking.


• Build and maintain strong relationships with customers and their family members to maximize household engagement.


• Ensure achievement of monthly and annual sales targets across key banking products.


• Conduct financial need analysis and recommend suitable banking solutions.


• Maintain high service standards to enhance customer experience and retention.


• Ensure compliance with regulatory guidelines, internal policies, and KYC norms.


• Track sales activities and update customer interactions in the prescribed systems.

Key Performance Indicators (KPIs)

• Household Acquisition


• CASA Book Growth


• Revenue Generation


• Cross-sell Product Penetration


• Customer Activation and Engagement


• Portfolio Deepening


• Customer Retention


• Compliance and Process Adherence

Educational Qualification

• Graduate in any discipline from a recognized university.


• MBA/PGDM preferred.

Experience

• 2-8 years of experience in Retail Banking, Wealth Management, Liabilities Sales, Priority Banking, or Relationship Management.


• Proven experience in customer acquisition and outbound sales.

Required Skills & Competencies

• Strong sales and relationship management skills.


• Excellent communication and negotiation abilities.


• Knowledge of banking products, investments, and insurance solutions.


• Customer-centric approach with strong networking capabilities.


• Ability to work under targets and deliver business results.


• Good analytical and problem-solving skills.


• Proficiency in MS Office and banking applications.