Employer Branding Senior Associate

Mercari is a Japan-based global marketplace platform founded in 2013 with a mission to “Create value in a global marketplace where anyone can buy & sell.” As Japan’s first tech unicorn, we’ve evolved from a C2C marketplace leader to a diversified tech ecosystem spanning mobile payments, logistics, blockchain, and sports management. With our IPO in 2018 and expansion into the U.S. and other markets, Mercari continues to invest in people, platforms, and purpose. Our transformation journey is driven by innovation, inclusivity, and a bold ambition to build a truly global tech company.

Established in 2022, Mercari India is our Center of Excellence in Bangalore, built to accelerate Mercari Group’s global tech ambitions. As a strategic engineering hub, Mercari India is central to our mission to “Circulate all forms of value to unleash the potential in all people.” We are building more than products—we are shaping culture, community, and credibility in one of the world’s most competitive tech markets.

In today’s dynamic talent landscape, employer branding is no longer just about recruitment—it’s about reputation, retention, and resonance. At Mercari India, employer branding is a strategic lever for positioning Mercari India as a premier tech destination in Bangalore’s competitive ecosystem, attracting and retaining top-tier talent through authentic storytelling and differentiated brand experiences, embedding Mercari’s global culture locally to ensure alignment across geographies, and amplifying internal and external reputation to drive engagement and advocacy.

Key Responsibilities

• Develop and execute a data-driven employer branding strategy aligned with Mercari’s EVP and global brand voice
• Create employee-led content for LinkedIn, Glassdoor, and internal platforms
• Curate seasonal and cultural campaigns (e.g., Diwali, Women in Tech)
• Manage blog and newsletter storytelling initiatives
• Collaborate with HR to craft compelling job posts and recruitment communications
• Optimize job listings for visibility, engagement, and brand consistency
• Support branding for tech meetups, livestreams, and community events
• Promote leadership visibility through executive-led storytelling and thought leadership
• Design programs that reinforce Mercari’s core values: Go Bold, All for One, Be a Pro, Move Fast 
• Celebrate employee milestones such as anniversaries and onboarding with branded experiences
• Conduct semi-annual market analysis and brand performance reviews
• Use insights to refine strategy and improve ROI across employer branding channels
• Manage relationships with PR agencies and creative vendors
• Oversee production of branded video and audio content for internal and external use

Ideal Candidate Profile

• Strategic thinker with 3+ years of experience in employer branding, marketing, or communications
• Digital native fluent in social media platforms, SEO, and content creation tools
• Storyteller and analyst capable of crafting compelling narratives and measuring impact
• Collaborative leader who builds trust across cross-functional and global teams

This is a contract role based in Bangalore with a hybrid workstyle—2 days in-office, 3 days remote. We offer full flextime, allowing you to choose your hours outside of team syncs. We encourage in-office collaboration, especially during our growth phase.

Mercari India is more than a workplace—it’s a launchpad for bold ideas, diverse voices, and global impact. If you’re ready to shape the future of tech branding, we’d love to hear from you.