Enabling Areas - Growth Office - Assistant Manager - Alliance Marketing - Delhi

Assistant Manager | Enabling Area – Alliance Marketing | Growth Office

Location:  Delhi

The team

As part of the Marketing team of Deloitte India, you will be responsible for driving and executing Alliances Marketing and Chamber Relations

Your work profile

• Develop and execute marketing campaigns that promote Deloitte’s alliances with key partners, ensuring alignment with business objectives.


• Create compelling content for various platforms including Deloitte website, social media, email campaigns, case studies, blogs, whitepapers, and reports.


• Collaborate with internal teams (sales, business development, leadership) and external alliance teams to design and deliver co-branded marketing assets.


• Support content development for video interviews, media interviews, and storyboarding for video content.


• Drive joint marketing initiatives with strategic partners, including webinars, events, and other promotional activities.


• Help in creating marketing collaterals (e.g., brochures, infographics, presentations) to support campaigns and enhance brand visibility.


• Assist in managing the lead generation process, tracking the effectiveness of campaigns and initiatives, and optimizing for better results.


• Engage with internal stakeholders and alliance partners to ensure alignment and maximize the impact of joint marketing efforts.


• Monitor industry trends and competitors to identify new marketing opportunities within the technology space.


• Reporting and Dashboards: Create detailed reports and dashboards to track the performance of marketing initiatives, measure KPIs, and provide insights for optimization and future campaigns.


• Drive priority chamber activations aligned with our chamber strategies, and manage tactical plans for internal and external eminence though events and Chamber engagements


• Coordinate with Chambers for placement of Deloitte’s subject matter experts across key events and positioning them in key chamber committees


• Email Marketing Tools: Utilize tools like Marketo, Eloqua, or similar platforms to manage and optimize email marketing campaigns, ensuring successful execution and lead nurturing.


• Vendor and Operations Coordination: Collaborate with the operations team for invoicing, purchase orders, and tracking marketing budgets. Manage external vendors and agencies for campaign execution and creative assets.


• End to end management of events and post-event analysis


• Support the larger marketing team on need basis.


• Maintain Partner Marketing team relations

Key skills required: degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.

• Bachelor’s degree in marketing, Business, Communications, or a related field. Master’s degree is a plus. 

• 4-6 years of experience in marketing or sales excellence, with a focus on technology marketing or working with strategic alliances. 

• Strong content creation skills with experience writing for multiple platforms including social media, email, case studies, blogs, and whitepapers. 

• Strong understanding of alliance marketing and sales funnel 

• Ability to design and create marketing collateral; proficiency in tools like Canva, Adobe Suite, or similar design platforms is a plus. 

• Familiarity with technology platforms and understanding of tech industry trends. 

• Experience with lead generation, campaign management, and performance tracking. 

• Proven ability to manage external vendors and agencies to deliver high-quality marketing campaigns. 

• Strong communication and interpersonal skills, with the ability to work in a cross-functional environment. 

• Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.