Key Responsibilities

• Design and implement an AI roadmap for
the organization, identifying high -impact automation opportunities

• Build and deploy agentic AI systems for:

  –
Social listening, trend detection, and virality decoding

  –
Content generation (ads, social, PDPs, blogs, SEO)

  –
Paid ads optimization and fatigue detection

  –
Data analytics and insight generation

  –
Customer sentiment and feedback analysis

• Create workflows that integrate AI into
daily operations across teams

• Evaluate, onboard, and manage external AI
tools, vendors, and partners

• Develop internal AI playbooks, prompt
libraries, and reusable systems

• Work with leadership to prioritize
initiatives based on ROI and scalability

• Continuously experiment with emerging AI
tools and frameworks

• Train and enable internal teams to
effectively use AI systems

What You’ll Build

• A fully integrated AI -driven content
engine

• Automated social listening and trend
analysis systems

• Performance marketing optimization agents

• SEO and organic growth engines

• Internal dashboards for real -time
insights and decision -making

• AI -assisted product and UX optimization
frameworks

Ideal Candidate Profile

• 3–8 years of experience in startups,
consulting, product, or AI -focused roles

• Strong understanding of Generative AI
(LLMs, diffusion models, etc.)

• Hands -on experience with AI tools, APIs,
or automation platforms

• Familiarity with agentic frameworks
(AutoGPT, LangChain, etc.) is a plus

• Ability to think both strategically and
execute hands -on

• Strong problem -solving and structured
thinking skills

• Experience in e -commerce, D2C, or digital
marketing is highly preferred

• Comfortable working in ambiguity and
building from scratch

Why This Role Matters

This is a foundational role in building an
AI -first organization. The EIR will define how AI is embedded into the
company’s DNA—driving speed, efficiency, and innovation across functions. This
is an opportunity to shape the future of how modern brands operate.