Executive - ABM Marketing

Role
Overview

We are
looking for a dynamic and result -oriented GTM Marketing & Inside Sales
Executive to support demand generation, account -based marketing (ABM),
content marketing, digital campaigns, and inside sales activities. The role
will be responsible for creating awareness, generating qualified leads,
nurturing prospects, executing targeted marketing campaigns, and supporting the
sales team in building a healthy pipeline.

The ideal
candidate should possess strong marketing, communication, and lead generation
skills, along with experience in CRM platforms, marketing automation, digital
marketing, and outbound prospecting.

Key
Responsibilities

Demand
Generation & Inside Sales

• Generate new business
  opportunities through inbound led follow -up and outbound prospecting via
  emails, calls, LinkedIn, and other digital channels.
  
• Qualify inbound and outbound
  leads by understanding customer requirements, business needs, and buying
  intent.
  
• Route Marketing Qualified Leads
  (MQLs) to the appropriate sales teams for further engagement and
  opportunity closure.
  
• Conduct market research to
  identify target accounts, key decision -makers, and potential
  opportunities.
  
• Support pipeline development
  through proactive lead nurturing and follow -up activities.
  
• Track led progression across
  the sales funnel and coordinate closely with regional sales teams.
  

• Plan, execute, and optimize
  Account -Based Marketing (ABM) campaigns for strategic and named accounts.
  
• Design and execute integrated
  GTM campaigns across email, LinkedIn, webinars, events, paid media, and
  digital platforms.
  
• Collaborate with sales teams to
  define account strategies and personalized engagement plans.
  
• Build and maintain campaign
  calendars aligned with product launches, regional priorities, and business
  objectives.
  
• Develop customer segmentation
  and persona -based marketing programs to improve campaign effectiveness.
  

Campaign
Performance & Analytics

• Measure and report campaign
  performance against key metrics such as MQLs, SQLs, conversion rates, ROI,
  engagement, and pipeline contribution.
  
• Build dashboards and reports
  using CRM and marketing automation platforms.
  
• Analyze customer engagement
  trends and recommend optimization strategies.
  
• Conduct A/B testing and
  conversion optimization experiments to improve campaign performance.
  
• Identify opportunities to
  improve lead quality, campaign effectiveness, and marketing ROI.
  

Marketing
Operations

• Maintain campaign documentation,
  editorial calendars, and marketing guidelines.
  
• Ensure CRM hygiene and marketing
  database accuracy.
  
• Stay updated on product
  enhancements, market trends, competitor activities, and customer
  challenges.
  
• Evaluate emerging marketing
  technologies and recommend adoption where appropriate.
  
• Support event marketing,
  webinars, product launches, and customer engagement initiatives.
  

Requirements

Benefits