Executive - Digital & AI-Driven Marketing

Job Overview: We are seeking an Executive
- Digital & AI-Driven Marketing who blends core digital marketing
fundamentals with hands-on expertise in the latest AI-powered tools. The ideal
candidate should be capable of driving data-driven campaigns across SEO,
content marketing, and social media, while leveraging AI to improve brand positioning and generate high-quality leads.

Key
Responsibilities   :

• Develop
  high-quality, SEO-optimised content with AI tools (e.g.,
  generative AI platforms for blogs, landing pages, and ad. campaigns).
  
• Plan and execute a social media content calendar aligned with brand positioning
  and lead-generation goals.
  
• Leverage AI tools to streamline SEO and content workflow. Automate content
  ideation with Google Gemini, handle keyword clustering via ChatGPT or Cluster
  AI, and execute performance optimisation using Surfer SEO or Clearscope.
  
• Ensure human oversight for tone & empathy, brand consistency, and
  factual accuracy to build credibility.
  

• Perform keyword
  research using AI-assisted tools and traditional platforms.
  
• Optimise on-page
  SEO: meta tags, headers, internal linking, schema markup.
  
• Conduct technical
  SEO audits (site speed, crawlability, indexing issues)
  
• Track rankings,
  organic traffic, and conversions using analytics platforms.
  
• ·Stay updated on algorithm changes and AI-driven search trends (e.g., SGE,
  Semantic Search, etc.).  
  

• Plan and execute
  cross-platform campaigns (LinkedIn, Instagram, Facebook and X) using SMM tools such
  as HubSpot
  Campaign Planner or Hootsuite.
  
• Utilising AI tools
  for post creation & copy writing (Copy.ai, Jasper AI, Canva Magic Studio), smart
  scheduling (Buffer, Metricool, SocialBee), hashtag optimisation (Sistrix, RiteTag,
  Flick), and engagement insights and analytics (Brand24, Sprout Social, Awario).
  
• Monitor social
  media performance and optimise ad campaigns based on real-time data.
  
• Manage community engagement and brand positioning.
  

• Run and optimise
  paid campaigns (Google Ads, Meta Ads, LinkedIn Ads)
  
• Use AI tools for
  audience segmentation, A/B testing, and predictive analytics
  
• Analyse campaign
  performance using tools like Google Analytics, Google Search Console, and
  dashboards.
  
• Generate actionable reports and insights 
  

• Implement workflow
  automation using the “Zoho One” platform.
  
• Integrate “Zoho
  One” marketing tools for seamless data flow and reporting.
  
• Use AI for lead
  scoring, email personalisation, and campaign optimisation.
  
  

Requirements

Required
Skills and Competencies:

Technical Skills:

• Strong
  understanding of SEO, SEM, and content marketing.
  
• Familiarity with
  AI tools (e.g., ChatGPT, Jasper, Surfer SEO, Copy.ai, Canva AI, Midjourney).
  
• Experience of
  analytics tools (Google Analytics 4, Google Search Console).
  
• Basic
  understanding of HTML & CSS for SEO optimisation.
  
• Knowledge of
  social media management tools (Zoho Social, Buffer).
  

• Ability to
  leverage AI for:
   o   Content generation and optimisation.
   o   Data analysis and forecasting.
   o   Automation of repetitive marketing tasks.
  
• Good understanding
  of prompt engineering fundamentals.
  
  

Soft Skills:

• A detail-oriented, analytical mindset.
  
• Excellent
  communication and storytelling ability.
  
• Creativity
  combined with data-driven decision making.
  
• Adaptability to
  fast-evolving AI and marketing trends.
  
  

Preferred
Qualifications:

• M.B.A (Digital
  Marketing) / B. Tech (CS) / M.C.A.  
  
• Certification in
  Digital Marketing and AI tools from a reputed institute.
  
• Experience in the
  integration of “Zoho One” marketing tools.
  
• Exposure to B2B
  marketing campaigns will be an added advantage.
  
  

Key
Performance Indicators (KPIs):

• Organic traffic
  growth
  
• Valid lead
  generation and conversion rate
  
• Engagement rates
  on social media
  
• ROI on paid
  campaigns
  
• Content
  performance metrics (CTR, Dwell Time, Rankings) using Google Analytics 4 (GA4) and
  Google Search Console. 
  

What
We Offer:

• Growth-oriented, supportive
  and performance-driven work environment.
  
• Exposure to the marketing
  automation ecosystem.
  
• Opportunity to
  work at the intersection of marketing and AI innovation.
  
  

Benefits

Benefits: Salary
at par with the industry standards or better for a deserving candidate. Fixed
& variable salary package, professional development and growth
opportunities.

To Apply: Interested
candidates are invited to submit their updated resume meeting the required
skills and competencies with a covering letter mentioning their current
salary and expected salary with the subject line "Executive
- Digital & AI-Driven Marketing”  – (Your Name).