Executive - Marketing

Position Title: Executive - Marketing

Location: Bangalore

Role Purpose: To drive end-to-end execution of marketing and communication initiatives across Corporate, Segment (Apparel & Footwear), and Plant-level activities. The role is responsible for implementing approved communication plans, coordinating with internal stakeholders and agencies, and ensuring timely delivery of high-quality marketing assets across platforms.

Principal Accountabilities and Key Activities:

1. Internal Communications (Corporate & Plant Level)

• Execute internal communication campaigns across plants and HO as per approved plans.


• Support plant-level communication including safety campaigns, productivity drives, sustainability initiatives, CSR activities, and engagement events.


• Coordinate with plant HR and operations teams for content inputs and approvals.


• Develop posters, standees, notice board creatives, and digital screen content for plant deployment.


• Maintain internal communication calendar and archive of assets.

2. External Communication Support (Apparel & Footwear)

• Develop marketing collateral including brochures, product flyers, case studies, website updates, social media content, and customer presentations.


• Translate technical product inputs into structured communication drafts.


• Coordinate with commercial and technical teams for accurate information gathering.


• Ensure consistency of brand identity across all assets.


• Maintain segment-wise content repository and update materials periodically.

3. Trade Shows, Events & Exhibitions Execution

• Support execution of domestic and international trade fairs, forums, and customer events.


• Coordinate artwork development, printing, stall branding elements, and vendor follow-ups.


• Manage production of backdrop creatives, product display panels, presentation decks, and event invites.


• Support pre-event and post-event communication rollout.


• Coordinate logistics of marketing materials for events.

4. Campaign Implementation & Tracking

• Execute marketing campaigns across digital, internal, and on-ground platforms.


• Manage timelines, track approvals, and ensure on-time delivery of assets.


• Coordinate with external agencies for design, video, and fabrication requirements.


• Maintain trackers for campaigns, events, and content deliverables.


• Compile engagement metrics and campaign reports.

5. Brand & Asset Governance

• Ensure all communication follows brand guidelines and approved messaging frameworks.


• Maintain central repository of logos, templates, brand assets, and marketing files.


• Support standardization of communication formats across plants and segments.


• Ensure proper documentation and version control of marketing materials

Key Relationships:

Internal: Apparel & Footwear Commercial teams, Technical Services teams, Plant HR teams, Plant Operations teams.

External: Creative and design agencies, printing and fabrication vendors, event management agencies, exhibition organizers, digital marketing partners, content/video production agencies, and logistics vendors for event materials

Education, Qualifications and Experience:

Essential:

• 2–3 years of experience in Marketing Communications / Corporate Communications.


• Bachelor's degree in Marketing, Communications, Business, or related field.

Desirable:

• Experience in manufacturing or B2B industry preferred.

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.Apply now to be part of our dynamic team and help shape the future of textiles.