Executive -Media Buyer (Google)

We are looking for a data-driven and performance-oriented Media Buyer with hands-on experience in Google Ads. The ideal candidate will be responsible for planning, executing, optimizing, and scaling campaigns across multiple Google advertising channels to drive profitable growth and maximize ROI.

Campaign Strategy & Planning

• Develop and execute media buying strategies aligned with business objectives.
  


• Plan and allocate budgets across campaigns to maximize performance and returns.
  


• Optimize media mix across Search, Display, Shopping, Performance Max, and YouTube.
  

Campaign Execution & Management

• Launch, manage, and scale Google Ads campaigns independently.
  


• Ensure campaigns follow platform best practices and compliance guidelines.
  


• Conduct ongoing creative, audience, and landing page testing to improve results.
  

Performance Optimization

• Monitor and optimize campaigns based on CPC, CTR, CPA, ROAS, Conversion Rate, Revenue, and Profitability.
  


• Identify growth opportunities through keyword research, audience targeting, and competitor analysis.
  


• Implement retargeting and audience segmentation strategies to improve conversions.
  

Reporting & Analysis

• Generate regular performance reports and actionable insights.
  


• Analyze campaign data to identify trends and recommend optimization strategies.
  


• Collaborate with creative and product teams to improve campaign effectiveness.
  

Requirements

• Proven experience in media buying, specifically within the e-commerce sector.
  


• ​Strong understanding of various digital platforms, including Google Ads, Meta, and programmatic channels.
  


• Expertise in budget allocation, campaign optimization, and performance analysis.
  


• Ability to work with cross-functional teams and adapt to a fast-paced environment.
  


• Business Model: Drop shipping (Ecommerce) Industry: Ecommerce
  

Benefits

• Flexible working hours
  


• Variable/Incentive Component in addition to Fixed Package
  


• 5 - Days working culture
  


• Health Insurance Benefits
  


• Tenure Recognition and Awards
  


• Leave Benefits as per Milestones
  


• Performance Linked Growth Opportunities
  


• Out of Term Appraisals