Description
Overview of the job
We are looking for a results-driven Executive - SEO to lead our organic growth strategies in the Indian market. You will be responsible for driving search visibility, increasing organic traffic, and improving conversions across multiple digital platforms. This role requires a blend of technical SEO expertise, strategic thinking, and leadership skills to manage a team and execute high-impact SEO campaigns.
Key Responsibilities:
- SEO Strategy & Execution: Develop and implement data-driven SEO strategies to improve search rankings and organic traffic for the Indian market.
- On-Page & Technical SEO: Optimize website structure, content, metadata, and internal linking to enhance search visibility. Conduct regular site audits and implement fixes.
- Off-Page SEO & Link Building: Develop and execute effective link-building strategies to improve domain authority.
- Content & Keyword Optimization: Collaborate with content teams to ensure SEO-friendly content, targeting high-intent keywords.
- Local & E-commerce SEO: Optimize for Google My Business, local search, and e-commerce platforms (if applicable).
- Marketplace SEO: Optimize product listings, conduct keyword research, improve rankings, analyze performance, enhance visibility, manage content, track trends, and drive organic traffic & product sales.
- Analytics & Reporting: Monitor key SEO KPIs (traffic, rankings, conversions) using tools like Google Analytics, Search Console, and SEMrush/Ahrefs. Generate reports with actionable insights.
- Collaboration: Work closely with developers, content creators, and digital marketing teams to ensure alignment with overall business objectives.
- SEO Trends & Algorithm Updates: Stay updated on Google algorithm changes and emerging SEO trends to implement best practices.
Requirements:
✅1+ years of SEO experience.
✅ In-depth knowledge of Google’s algorithms, ranking factors, and search engine best practices.
✅ Hands-on experience with SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
✅ Strong understanding of technical SEO, including schema markup, site speed, and mobile optimization.
✅ Experience with content marketing & keyword research tailored for the Indian audience.
About GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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