Social Media Strategy & Planning
ï Develop and execute social media strategies aligned with brand and business objectives.
ï Manage content strategy across Instagram, LinkedIn, YouTube, and other relevant platforms.
ï Create and maintain monthly content calendars, campaigns, and platform-specific plans.
ï Track industry trends, competitors, and emerging formats to identify new content opportunities.
Content Creation & Production
ï Plan and create engaging content including posts, carousels, reels, short-form videos, stories, and
corporate content.
ï Manage content from ideation to publishing, ensuring consistency with brand guidelines.
ï Plan and coordinate video and reel shoots, including basic production requirements.
ï Hands-on familiarity with camera usage, lighting, microphones, and basic production equipment.
ï Edit reels and short-form videos using relevant editing tools.
ï Strong working knowledge of Canva for social media creatives.Brand & PR Marketing
ï Build and maintain a consistent brand voice and digital identity across social platforms.
ï Create content around company updates, product launches, events, partnerships, leadership
communication, and industry insights.
ï Support PR and marketing initiatives through engaging social media communication.
Trends & Innovation
ï Stay updated with social media trends, formats, algorithms, and audience behavior.
ï Identify relevant trending topics, sounds, formats, and conversations.
ï Experiment with new content formats to improve reach and engagement.
Analytics & Reporting
ï Monitor key metrics such as reach, engagement, follower growth, video views, watch time, and
clicks.
ï Use social media analytics/reporting tools to evaluate content performance.
ï Prepare regular performance reports and provide actionable recommendations.
ï Continuously optimize content and strategy based on data and insights.
Requirements
Desired Candidate Profile
ï 3–5 years of experience in Social Media, Digital Marketing, Content Marketing, or Brand Marketing.
ï Strong experience managing Instagram, LinkedIn, and YouTube.
ï Proven experience in social media strategy, content planning, and content creation.
ï Hands-on experience with reels, short-form video shooting and editing.
ï Familiarity with camera equipment and basic video production.
ï Proficiency in Canva and video editing tools.
ï Strong understanding of social media trends, digital storytelling, and brand communication.
ï Experience with social media analytics and reporting tools.
ï Excellent communication, creativity, execution, and project management skills.
ï Experience in B2B, AdTech, SaaS, or Technology is an added advantage.
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