Executive - Social Media (Tribevibe)

TribeVibe Entertainment Pvt. Ltd, a BookMyShow Enterprise established in 2019, is committed to crafting unique experiences that connect with a new generation of event attendees and fostering a community of like-minded individuals along the way.  Initially starting with college festivals and their campus ambassador network, TribeVibe now operates across multiple verticals like touring, artist programming, curating & producing branded IPs, and their IP- VIBIN’ Festival, creating memorable experiences for audiences and artists. So far, TribeVibe has meticulously curated 1500+ college festivals, worked with 10k+ ambassadors, produced 250+ shows and curated multiple branded IPs PAN India, worked with 500+ emerging & established artists,  and last but not least, had a very successful first season of VIBIN’ Festival with 75k+ footfall across 5 cities. With this, TribeVibe continues to innovate, inspire, and transform its experiences for audiences nationwide.

About the Role

Are you the kind of person who thinks in Reels, talks in memes, and scrolls Instagram like it’s market research? We're looking for a Social Media Executive to join our social team at Tribevibe — someone who can turn moments into viral content and bring our brand voice to life with every scroll, swipe, and double tap. In this role, you’ll be curating and executing campaigns across everything we do — from concerts, comedy, movies, festivals, and sports to all things brand love. If you’ve got a strong creative muscle and the ability to get things done fast and efficiently, this one’s for you.

What You’ll Do 

1. Campaign Planning & Execution: Create, plan, and execute social-first campaigns across categories like music.


2. Content Ideation & Creation: Come up with quirky, viral, scroll-stopping content ideas — from clever copy to meme formats to reel scripts.


3. Be hands-on: write, shoot, edit, and publish content across Tribevibe 


4. T​rendspotting: Stay on top of the latest Instagram trends, audio tracks, and content formats — and plug Tribevibe into pop culture conversations in real time.


5. Community Management: Make our brand voice shine through in comments, replies, DMs — not just on our own posts, but also on other relevant pages where our TG lives. (Yes, you will be that funny, mysterious admin we all want to be friends with.)


6. Execution & Coordination: Work closely with internal teams (marketing, design, content, partnerships) and external vendors (photographers, editors, creators) to ensure smooth execution.


7. Reporting & Insights: Share weekly performance reports with insights, learnings, and ideas for content optimization.


8. Live Coverage & Weekends: Cover our events in real-time (which includes travel and working weekends**) — whether it's a stadium concert, comedy gig, film premiere, or festival. 

What We’re Looking For 

1. 1-3 years of experience managing social media for a youth or pop culture brand. 


2. Strong creative sensibility — can write great captions, come up with fun ideas, and understand what makes something go viral.


3. Knows the Instagram ecosystem in and out — reels, trends, meme formats, content creators, etc. Basic video editing, reel-making, and design skills


4. Experience in community engagement with a solid understanding of digital brand tonality.


5. Highly organized, proactive, and able to multitask across multiple campaigns at once.


6. Cool under pressure, and actually enjoys the madness of live events. 

Perks Of The Job

1. Attend some of India’s biggest live events – concerts.


2. Tons of creative freedom to test, break, and reinvent the rules of brand social.