Facebook Ads Specialist

Roles and Responsibilities:

• Develop and manage Facebook Ads strategies to meet client goals.
  

• Set up, launch, and continuously optimize Facebook Ads campaigns.
  

• Write and test ad copy for conversions, ensuring consistency with landing pages.
  

• Conduct audience and creative tests to drive better performance.
  

• Monitor daily ad performance, budgets, and KPIs for ongoing optimization.
  

• Collaborate with the web development, design, and content teams to create cohesive campaigns.
  

• Provide actionable insights and generate detailed reports for clients.
  

• Stay up to date with Facebook’s Advertising Policies, tools, and latest trends.
  

• Regularly engage with clients to discuss performance and future strategies.
  

Desired Candidate Profile:

• Minimum 2 years of experience managing Facebook Ads (agency experience preferred).
  

• Extensive knowledge of Facebook Ads dashboard and optimization techniques.
  

• Strong understanding of Facebook Advertising Policies.
  

• Excellent communication, organizational, and project management skills.
  

• Creative, detail-oriented, and results-driven.
  

• Ability to handle multiple projects and deliver results within deadlines.
  

Requirements

Required Experience, Skills, and Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
  

• Proven experience in creating high-converting landing pages and ads.
  

• Strong analytical skills and a proactive approach to solving problems