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Field Marketing (ERP)

Job Description - Field Marketing (ERP)

We are looking for an experienced Field Marketing professional with strong experience in B2B technology / ERP marketing to drive customer engagement, demand generation, events, and pipeline growth.


Key Responsibilities



  • Plan and execute field marketing strategies and campaigns for ERP solutions.

  • Organize customer events, conferences, seminars, webinars, roundtables, and partner events.

  • Drive lead generation and demand generation activities across target markets.

  • Work closely with Sales and Pre-Sales teams to generate qualified leads and pipeline.

  • Develop regional marketing plans aligned with sales targets and GTM strategy.

  • Manage marketing budgets, vendors, agencies, and event logistics.

  • Create and execute ABM and account-based marketing initiatives for key enterprise accounts.

  • Track campaign performance, leads, conversion, pipeline contribution, and ROI.

  • Coordinate with Product Marketing and Content teams for collateral, presentations, case studies, and campaigns.

  • Conduct competitor and market research to identify new opportunities.


Required Skills & Experience



  • 5+ years of experience in Field Marketing / B2B Marketing.

  • Experience in ERP / SaaS / Enterprise Software / IT products is preferred.

  • Strong experience in events, demand generation, lead generation, and campaign management.

  • Ability to work closely with enterprise sales teams and support pipeline generation.

  • Experience managing multiple stakeholders, agencies, and vendors.

  • Strong communication, presentation, project-management, and analytical skills.

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