As Field Marketing Manager for AMER, you will lead the planning and execution of demand generation and lead generation programs, trade shows, and customer events across North America. You’ll work hand-in-hand with regional Sales and Global Marketing teams to build campaigns that generate leads, strengthen brand awareness, and accelerate revenue growth.
This is a high-impact, high-visibility role suited for a results-driven marketer with a roll-up-your-sleeves mentality and strong experience managing marketing programs across diverse regions.
Design and execute regional marketing campaigns to generate leads, qualified pipeline and accelerate deals.
Plan and manage customer events, trade shows, roadshows, and webinars.
Collaborate with Sales to define target audiences and develop Account Based Marketing tactics
Lead execution of regional Account Based Marketing tactics with the support of Global Marketing team
Manage marketing vendors, agencies, and budgets for AMER region.
Analyze and report on program performance, using insights to optimize campaigns.
Work closely with Global Marketing to localize messaging, content and tactics for the Americas.
5+ years of experience in B2B marketing, including field marketing, event management, or demand generation roles.
Proven ability to run multi-channel marketing programs in the U.S. and/or LATAM.
Strong project management skills and ability to manage multiple campaigns simultaneously.
Experience working in a cross-functional, matrixed global organization.
Familiarity with Salesforce, HubSpot, or similar tools.
Ability to travel up to 30%
Experience in industrial automation, manufacturing, or enterprise software.
Spanish or German proficiency is a plus.
Comfortable analyzing campaign ROI and presenting to business stakeholders.
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