Field Marketing Specialist - Events

Purpose of the Job:

The Field Marketing Specialist supports the Field Marketing Manager in building the local face of the brand in their field, in line with the global and national strategies and priorities for particular marketing programs. They assist in marketing innovation encompassing local needs and specificities that complement the national strategy, impacting local consumers and thus the successful development of the business.

Key Responsibilities:

Strategic Direction and Rightness of Brand Priorities:

• Understand and infuse global and national Red Bull strategies and philosophies in the field
• Identification & execution of sports & culture events in the region. Maintaining the premium image of the brand.
• Work closely with the Field Marketing Manager in defining ideas and programs to build brand image and increase understanding of the products functionality on a local level
• Act as the “regional intelligence “for the field sharing consumer insights in a timely manner.
• Understand the regional events landscape and key sporting and culture scenes that are core and important to be present in.
• Scout, identify, build and maintain relations with local scene drivers or Opinion Leaders in key focus areas for Red Bull.
• Identify the key local big moments for the regional consumers and build activation plans for these moments.
• Develop relevant contacts and vendor network across the region in Key cities.
• Ensure availability of relevant functional tools required for execution in the Region.

Marketing Innovation:

• Be a key player in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives with the Field Marketing Managers guidance
• Based on the knowledge and understanding of your region help come up with digital and social media as an integral part of success in field activities
• Involve Student Marketeers on idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early on
• Identify and selectively support cross-marketing (with sales, marketing & Red Bull Media House) opportunities
• Be innovative in developing new projects with Opinion leaders.
• Work on identifying and developing locally relevant projects that can become branded Red Bull events in future.

Premium Appeal and Executional Excellence:

• Support the Field Marketing Manager in creating and supporting key events, scenes and marketing opportunities that reflect the Red Bull brand values
• Engage in local grass-root events for sport and/or culture that are relevant for Red Bull
• Identify the local heroes in relevant Red Bull scenes and work together with the Field Marketing Manager to bring them to the world of Red Bull in a personal way.
• Build and maintain key relationships through local sport and/or cultural opinion leaders.
• Support the Field Marketing Manager in producing execution that reaches local media outlets (TV, radio, print, digital and social media)
• Support and amplify national digital and social media plans around launches and initiatives in the field.
• Uphold a clean logistical system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearance.
• Support national social media tactics around launches and initiatives in the field via Consumer Collecting

Organizational Capabilities and Enabling Structure:

• Identify and nurture key talent for the potential space-to-shine opportunity
• Establish strong networks and relationships in well-selected scenes
• Innovate and create impactful initiatives that will help establish a local face of our global brand to the respective field
• Work cross functionally, managing internal & external requests in line with regional

Priorities

• Support the national operations team to manage product stock with discipline
• Support the local logistics system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearance and tool management

Education Qualifications & Experience:

• Graduation/post-graduation
• 1-2 years of work experience

Knowledge and Skills:

• A strategic thinker who takes initiative and ownership and “makes things happen”
• Leadership, motivation and team skills
• Strong analytical, planning, budgetary and project management competencies
• Creative mind with a track record of putting new ideas into practice and assessing results
• Understanding the core scenes in the region and has strong networking skills
• Excellent communication skills, including presenting and training abilities
• Is willing to learn and commitment to people management and their development
• Ability to cultivate a team environment

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (‘Red Bull India’) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.

Please note that Red Bull India never asks for information unrelated to the job application process, such as bank or credit card data and never charges any fees to apply to any jobs.

It has been brought to the attention of Red Bull India that certain individual/s posing as a ‘HR Executive’ of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and/or interview letters in return for money, at times terming such money as a ‘refundable security deposit’.

Please be informed and cautioned that Red Bull India does not have any association with such individual/s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual/s to Red Bull India.

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Red Bull India reserves the right to take legal action, including criminal action, against anyone attempting to misuse the brand name, brand logos and the names/designations of our employees for illegal and unauthorized activities.

For further information on Fraud Warning please visit: https://policies.redbull.com/policies/RedBull.com_IN/202309211109/en_IN/fraud_warning.html