GAIN Conversion - Sr. Tag management specialist

About GAIN

GAIN is a creative-led, insight-driven company blending data, technology, and creativity to create meaningful impact. With a workforce of 650 people worldwide, we shape bold strategies that propel people, brands, and businesses forward. We work with a diverse array of clients globally, including major names like KFC, Microsoft, and L’Oreal.

The Role

We are looking for a skilled Sr. Tag Management Specialist to join our dynamic team. In this role, you will be responsible for implementing, maintaining, and optimizing our tag management systems to enhance our analytics and marketing efforts. You will collaborate with various teams to ensure accurate tracking of user behavior and performance metrics across digital platforms.

What You’ll Be Doing

• Implementing and managing tag management solutions across multiple platforms.
• Creating and optimizing tracking tags to ensure accurate data collection.
• Collaborating with developers, marketers, and analysts to align tagging strategies with business objectives.
• Regularly auditing and troubleshooting existing tags to ensure they are functioning correctly and capturing accurate data.
• Providing insights and recommendations based on data analysis to improve marketing strategies.
• Staying updated on industry trends and best practices related to tag management and analytics.

Requirements

• Proven experience in tag management systems, such as Google Tag Manager or similar tools.
• Strong understanding of web analytics and digital marketing principles.
• Experience with HTML, JavaScript, and other programming languages.
• Familiarity with data privacy regulations and their impacts on tag management.
• Excellent analytical and problem-solving skills.
• Ability to communicate complex technical concepts to non-technical stakeholders.
• Strong project management skills and attention to detail.
• Experience working in a fast-paced, agile environment.

If you are passionate about utilizing tag management to drive business value and make data-driven decisions, we want to hear from you!