General Manager Marketing

General Manager Marketing

Ownership: Overall ownership of the Brand, Product positioning, branding strategy, Digital Marketing and Go-To-Market Strategy along with managing and monitoring the marketing budgets

Strategic Planning : Develop and execute comprehensive marketing strategies aligned with company objectives, market trends, and customer insights.

Brand Management: Foster and elevate the brand through consistent messaging, positioning, and identity across all channels.

Campaign Management: Lead the conception, implementation, and evaluation of marketing campaigns, ensuring they meet predefined KPIs and drive lead generation and sales.

Digital Marketing: Oversee digital initiatives, including SEO/SEM, social media, email marketing, content strategy, and website optimization.

Market Research: Conduct market research, analyse trends, and identify opportunities to capitalize on changing consumer behavior and industry developments.

Team Leadership: Manage and inspire a high-performing marketing team, fostering a collaborative and innovative environment.

Partnerships and Collaborations: Cultivate relationships with external partners, agencies, and vendors to maximize marketing reach and effectiveness.

Compliance: Work with legal team and to ensure all communication and marketing plan is as per RERA and other organizational compliances.

A successful applicant should have:

Bachelor's degree in Marketing, Business, or related field (Master's preferred)

15+ years of progressive experience in marketing with atleast 10 - 15 years in real estate marketing, with a proven track record of successful campaigns and team leadership

Deep understanding of digital marketing techniques and tools

Strong analytical skills, ability to interpret data and make strategic recommendations

Excellent communication, leadership, and interpersonal skills

Visionary thinking with the ability to anticipate market trends and pivot strategies accordingly

Proficiency in leveraging technology and software for marketing purposes