Global Marketing Automation Specialist
Location: Pune
Experience: 5–10 Years
CTC: ₹18–20 LPA
Work Mode: Hybrid(561)
Candidates: Pune/local candidates preferred
Interview Process: 3 Rounds – 1 Virtual + 2 Face-to-Face
Job Overview
We are looking for a Global Marketing Automation Specialist to take ownership of the organization's marketing automation platform and support global lead-generation and campaign activities.
The role combines hands-on marketing automation execution, platform ownership, campaign management, lead management, reporting, and continuous process improvement.
The ideal candidate will have strong experience with HubSpot Marketing Hub or similar marketing automation platforms and be comfortable working closely with Marketing, Sales Operations, and IT teams across different regions.
Must-Have Skills
Degree or vocational training in Marketing, Communications, Digital Media, or a related field
5+ years of experience in:
Marketing Automation
Email Marketing
Campaign Execution
Strong hands-on experience with marketing automation platforms
Strong hands-on experience with HubSpot Marketing Hub preferred
Experience creating and managing marketing automation workflows
Experience executing email campaigns and newsletters
Experience with lead management and lead-generation processes
Experience managing contact and lead data quality
Experience with campaign performance reports and dashboards
Strong understanding of marketing automation processes and lifecycle management
Ability to translate business requirements into workflows, properties, and lifecycle stages
Strong sense of ownership and responsibility
Structured, reliable, and detail-oriented working style
Strong coordination and stakeholder-management skills
Nice-to-Have Skills
Experience working with global or international marketing teams
Experience with CRM and marketing automation integrations
Exposure to tools used for lead capture and contact management
Experience with data synchronization between marketing automation platforms and CRM systems
Knowledge of GDPR, consent management, and data privacy requirements
Experience training or supporting regional marketing teams
Experience documenting marketing automation processes and best practices
Familiarity with SnapAddy or similar lead-capture/data-management tools
Experience with other marketing automation platforms such as Salesforce Marketing Cloud, Marketo, Pardot, or similar
German or other international language skills are an advantage
Key ResponsibilitiesHubSpot Platform Ownership
Act as the primary point of contact and subject-matter expert for HubSpot
Manage HubSpot platform configuration, standards, permissions, and governance
Translate business requirements into effective workflows, properties, and lifecycle stages
Maintain stable and reliable day-to-day platform operations
Identify opportunities for continuous platform improvement and optimization
Campaign & Marketing Automation
Create, execute, and maintain email campaigns and newsletters
Build and maintain marketing automation workflows
Support global and regional campaigns from initial setup through rollout
Monitor campaign execution and ensure activities are delivered accurately and on time
Maintain consistency and quality across marketing automation activities
Troubleshoot campaign and workflow-related issues
Lead Management & Data Quality
Own and continuously improve the global lead management process
Ensure accurate and high-quality contact and lead data
Manage lead capture from campaigns, events, and other marketing activities
Ensure reliable synchronization of lead/contact information between HubSpot and CRM systems
Monitor and improve data quality and identify data-related issues
Support lead lifecycle management and process optimization
Reporting & Analytics
Create and maintain reports and dashboards
Monitor campaign performance and lead-generation metrics
Provide visibility into marketing automation and lead-management performance
Identify trends and opportunities for process improvement
Collaboration & Governance
Work closely with Marketing, Sales Operations, and IT teams
Act as an interface between global and regional marketing teams
Support and train regional marketing colleagues on marketing automation processes
Document workflows, processes, standards, and best practices
Ensure marketing activities follow applicable data protection, consent, and privacy requirements
Candidate Profile
Strong hands-on marketing automation experience
Excellent understanding of HubSpot Marketing Hub
Strong organizational and project coordination skills
Highly detail-oriented with a structured approach to work
Ability to take complete ownership of assigned platforms and processes
Strong analytical and problem-solving skills
Comfortable working with global and cross-functional teams
Excellent verbal and written English communication skills
Ability to work independently while collaborating effectively with stakeholders
Education
Degree or vocational training in Marketing, Communications, Digital Media, or a comparable discipline.
Work Environment
This role offers the opportunity to work in a global, collaborative environment with exposure to international marketing teams and end-to-end ownership of marketing automation activities.
Interview Process
3 Rounds: 1 Virtual + 2 Face-to-Face
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