Global MarTech Lead

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.

We’re seeking talented guides who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to lead the way in the lubricants' market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.

Job Purpose

The Global MarTech Lead is responsible for defining and delivering Castrol’s global marketing technology (Mar-Tech) strategy across all Castrol PU’s, with a focus on the end-to-end customer experience. The role drives the development and optimisation of a scalable, data-driven MarTech that enables personalised, omni-channel engagement and delivers measurable business value.

The role defines product strategy, composes a compelling vision, and drives the full applications lifecycle—from concept through to launch, market rollout, and scaling, whilst identifying and leverages innovative digital approaches and tools to optimise customer journeys

Collaboration is critical, with close partnerships with Digital and Heads of PU’s and Marketing CoE, teams to co-develop and deploy solutions globally. Leverage the Digital Castrol Data teams to provide data-driven insights that enable effective sales and marketing outcomes.

A strong commercial approach is crucial to ensure the delivery of tangible, trackable business value.

Key Accountabilities!

• Define and be responsible for the global strategy, aligning with marketing, digital, and enterprise business objectives to enable the optimisation of applications across CCM
• Lead the roadmap and delivery of marketing technology platforms across the product lifecycle (concept to scale) refining product strategies, and analysing data sets to drive advised, decision-making.
• Drive transformation of marketing capabilities through data driven, solutions and automation
• Partner with Technology, Marketing CoE, and business teams to develop, build, and deploy global MarTech solutions
• Optimise end-to-end customer journeys, ensuring seamless omni-channel experiences and effective data integration
• Establish and supercritical metrics benchmarks to measure product performance, customer impact, and commercial value
• Own case development & investment governance, ensuring clear cost-benefit analysis and value realisation
• Ensure compliance with governance frameworks (e.g. Digital Security, GDPR, data privacy and risk standards)
• Continuously evolve the MarTech landscape by finding opportunities to scale, standardise, consolidate, or retire platforms
• Leverage external market trends, emerging digital technologies, and partner ecosystems to drive innovation and procedure to support development and deployment of digital solutions
• Lead and influence cross-functional teams, encouraging collaboration & alignment across global and regional customers
• Provide thought leadership and capability building across product management and MarTech subject areas
• Support multiple concurrent projects, ensuring consistent delivery and alignment across a sophisticated global portfolio.

Summary Decision Rights

• Work with PU/Market to deploy the Digital marketing solutions and IT tools
• Creation of Product Roadmaps & Epic Prioritisation

Education

• Desirable a University degree level or equivalent experience or equivalent in computer science and/or Marketing

Skills and Experience!

• Proven demonstrated ability leading global Mar-Tech, CRM, or digital solutions and applications e.g. Salesforce, CRM
• Strong product management expertise across strategy, roadmap development, and lifecycle delivery
• Deep understanding of marketing technologies (e.g. CRM, CDP, marketing automation, data platforms)
• Track record of delivering data-driven customer experience transformation at scale
• Strong commercial competence, with experience case development and value tracking
• Experience operating within matrixed global organisations
• Knowledge of data governance, privacy, and regulatory frameworks (e.g. GDPR)
• Excellent customer management and influencing skills across technical and non-technical audiences
• Ability to combine critical thinking with hands-on execution

• Self-starter mentality with drive and motivation whilst also being an outstanding communicator who works well within a multidisciplinary team, bringing colleagues with them on a journey
• Positive personality, with energetic leadership style and strong resilience
• A good balance of structured/comprehensive thinking fast pace moving and pragmatic execution
• Passionate about continuous improvement, process efficiency and people empowerment

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is not available for remote working

Skills:

Brand Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Developing creative marketing content, Digital Fluency, Generating customer insights, Listening, market, Presenting, Sector, Using market research effectively, Writing skills

Legal Disclaimer:

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.