Global Social Media Manager (CMF)

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About the Role

We’re looking for a Global Social Media Manager to take CMF’s presence to the next level—building native, thumb-stopping content that rides the wave of culture, not just watches it. You’ll own our social storytelling across platforms, create for virality, and constantly experiment to find new ways to connect with the next generation.
This is a role for someone who lives and breathes social—deeply plugged into trends, fluent in platform nuances, obsessed with content formats, and armed with a strong creative eye. You should feel equally comfortable hacking trends and crafting elevated, brand-aligned moments. And you must be relentlessly data-driven—always learning, iterating, and optimizing for impact.

Key Responsibilities

• Own CMF’s global social media strategy and execution across key platforms (Instagram, YouTube, TikTok, X, etc.)


• Build channel-native content that’s designed for virality while staying true to CMF’s bold, elevated visual identity


• Spot and act on trends fast—reactively and proactively—so we’re always in the conversation, not catching up to it


• Collaborate closely with the creative team to produce high-impact assets that balance cultural relevance with design consistency


• Plan and execute an always-on content calendar, blending planned brand storytelling with reactive cultural moments


• Partner with local market teams to scale social playbooks globally while leaving room for regional nuance


• Launch new platforms and formats as needed to stay ahead of where culture is going next


• Track performance obsessively—define KPIs, monitor analytics, and use insights to optimize content and posting strategies


• Run experiments constantly—format, timing, captioning, hooks—and scale what works


• Work cross-functionally with campaign, influencer, and community teams to connect social into the broader brand ecosystem
  
  

What We’re Looking For

• 5–7 years of experience running social media for fast-moving brands—bonus if in tech, fashion, or youth culture


• Deep platform fluency—you know what works where, how the algorithms behave, and how to make content feel native


• Natural trend-spotter with an instinct for what will hit (and when to leave a trend alone)


• Strong visual sensibility—you understand elevated aesthetics, branding, and how to make design-forward content pop on feed


• Highly data-driven—comfortable reading performance dashboards, running tests, and using insights to iterate fast


• Fast executor—able to move from idea to post in hours, not days


• Creative but strategic—you understand that creativity must deliver ROI, not just likes


• Deep understanding of Gen Z and emerging cultural behaviors across India and beyond


• Clear communicator and collaborative partner across creative, regional, and marketing teams