GM - Social Media Lead

Role

Lead - Social Media & Content Marketing

Job Level/ Designation

M3

Function / Department

Marketing

Location

Mumbai Corp Office

Job Purpose

To manage social media, content and Influencer marketing, tracking and insights responsibilities for Brand Vi and own the online presence and reputation of Vodafone Idea Ltd.

Key Result Areas/Accountabilities

• Implement the social media mandate and overall management of social, content and advocacy for Brand Vi


• Manage the channel-first social strategy that fosters engagement, advocacy, and community among audience


• Define content frameworks that drive consistency while encouraging experimentation and bold creativity


• Drive engagement and build affinity especially among the youth through content approach, campaign development and amplification through strong partnerships.


• Drive creator-led advocacy by collaborating with YouTube/Instagram creators & IPs that influence category consumption


• Partner closely with Brand, Product, Media, PR and Digital teams at corporate and circle levels to champion the role of social as a brand relevance impacting lever


• Build Vi’s role within India’s pop-culture ecosystem through real-time, reactive, and creator-collaborative content

• Lead always-on social listening to respond with agility and cultural fluency. Manage the in-house social media command centre, the MILL and build it into a best-in-class outfit, using leading edge tools and extracting relevant insights to build SOV, engagement and actionable insights for the business.

• Use insights on culture, audience insights, and platform signals to inform creative decisions


• Stay ahead of what’s shaping culture - genres, films, artists, memes, subcultures, and make the brand a relevant voice in them


• Drive buzz and positive sentiments for the brand by creating content within the brand framework


• Shape a tentpole calendar that champions key cultural moments and builds ownable brand IPs


• Conceptualize and launch recurring content franchises that build habit and deepen brand recall including social leg of all Brand campaigns


• Drive & monitor measurement systems tied to brand love, positive engagement, influence, and community health


• Build and execute social media leg of all campaigns, all year round


• Manage budgets, agency relationships, and creative production pipelines end-to-end


• Collaborate with industry partners – Facebook, Google, Twitter etc to explore new opportunities and deliver efficient social media campaign and industry-first experiences to the consumers

Core Competencies, Knowledge, Experience

• Leading-edge understanding of how various content, social media and its various platforms, influencers and partners work and how they are evolving…


• Requisite skills on new social media tools and processes related to tracking of sentiment and skills on how to improve them.


• Ability to grasp brand guidelines and brand ethos


• Comprehensive hold on subject to be able to present findings to senior management and have independent discussions with various functions and their leads


• Ability to collaborate with multiple CFTs at the same time

Experience of 8-12 years

Excellent Analytical abilities

Extreme high level of English language proficiency

Must have technical / professional qualifications

MBA from reputed B school