Go To Market Specialist & Positioning Lead

We’re looking to grow our marketing team to align with the GTM and expansion of our service portfolio. Our ideal candidate loves marketing because they love being able to influence people’s perceptions and service choices through differentiated service stories.

 Responsible for designing and driving GTM strategy across portfolios in the region and managing its execution.

• Develop a cohesive GTM strategy - market positioning, launch plans, pricing, targets, and KPIs with stakeholders i.e. Sales & Marketing, Operations.
  


• Own the execution of go-to-market strategy for the region, especially for new & developing markets
  


• Define launch strategy and execution across categories, brands, and BUs.
  


• Analyse and determine key insights from key business drivers, trends, and operating metrics.
  


• Lead quarterly business reviews with the senior leadership team / regional management team, reviewing portfolio performance, delivering key insights, and driving decision-making.
  


• Monitor the performance against plans and support short, medium, and long-term initiatives.
  


• Review BU targets, plans, and guidance with sales leadership and provide input to refine guidelines based on context and analysis of progress.
  


• Manage and track the P&L for strategic growth channels
  


• Analyse competitive information on websites, marketing materials, analyst reports, 3rd party review sites, and pricing/packaging. Use it to provide differentiated messaging that positions IMC as a leader in the Corporate Services market across the website, inbound, and outbound channels.
  


• Become the go-to expert to Partner with industry experts/influencers and advocate our services to a larger audience by owning a wide array of content initiatives: webinars, workshops, service videos, position papers, blog posts, and more.
  


• Become an expert on our customers and their unique cases. Partner with internal teams to execute campaigns that drive awareness, adoption, and customer satisfaction on an ongoing basis.
  


• Communicate value proposition and own educational content to support sales and deals (case studies, evaluate wrap-up presentations, ROI/TCO calculators for key logos, battle cards, playbooks, feature pages) and more.
  


• Create a positioning statement that will identify your business and how the brand to be perceived by consumers
  


• Develop a positioning strategy through service understanding, competitor analysis, and market analysis
  

Requirements

Benefits