Google Ads Manager

We are seeking a results-driven Google Ads Manager to plan, implement, and optimize paid advertising campaigns across Google Ads. The ideal candidate will be responsible for developing effective ad strategies that maximize ROI, increase conversions, and strengthen brand presence online.

Key Responsibilities:

• Develop, manage, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube, Performance Max).

• Conduct keyword research, competitor analysis, and audience targeting to enhance campaign performance.

• Monitor campaign budgets, adjust bids, and ensure ad spend efficiency.

• Write compelling ad copy and collaborate with the creative team for visuals.

• Track, analyze, and report campaign performance metrics (CTR, CPC, ROAS, conversions).

• Perform A/B testing on ads, landing pages, and strategies for continuous improvement.

• Stay updated on Google Ads trends, algorithm changes, and best practices.

• Collaborate with marketing, SEO, and sales teams to align paid ads with overall business goals.

Requirements:

• Proven experience as a Google Ads Manager, PPC Specialist, or similar role.

• Strong understanding of Google Ads, Google Analytics, Tag Manager, and conversion tracking.

• Experience with keyword research tools and bid management.

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Excellent copywriting and communication skills.

• Google Ads Certification (preferred).

• Experience managing budgets and delivering strong ROI.