Google Ads Specialist

• The ideal team member will be responsible for driving business results for clients through digital marketing.
  
• Analyze Campaign Requirements
  
• Create Campaign Strategy
  
• Identify the Right Targeting Methods
  
• Prepare Ad Content and Creatives
  
• Setup Landing Pages
  
• Setup Campaign
  
• Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms for a variety of clients.
  
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
  
• Be involved in keyword selection and audience targeting
  
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search according to client goals.
  
• Generate and Share Reports
  
• Participate in forming effective paid search strategies
  
• Launch and optimize various PPC campaigns
  
• Oversee accounts on search platforms (e.g. Google Ads, Bing Ads)
  
• Monitor budget and adjust bids to gain better ROI.
  
• Track KPIs to assess performance and pinpoint issues
  
• Produce reports for management (e.g. dashboards)
  
• Write attractive and concise copy for adverts
  
• Suggest and develop new campaigns across multiple channels
  
• Maintain partnerships with PPC ad platforms and vendors
  
• Find ways to reduce the risk of click fraud
  
• Keep abreast of PPC and SEM trends.
  

Requirements

• Strong knowledge of Google Analytics (Google Ads) preferred.
  
• Minimum 2 years of experience.
  
• Exceptional written and spoken communication.
  
• Exceptional attention to detail.
  
• Excellent organizational and project management skills.
  
• Bachelor's degree in marketing, communications, or related field.
  
• Excellent analytical & problem -solving skills.
  
• Experience working with globally distributed stakeholders.