Google Ads Specialist

Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.

Conduct keyword research and competitor analysis to identify relevant advertising opportunities.

Develop effective ad copies, headlines, and descriptions to improve campaign performance.

Manage campaign budgets, bidding strategies, and audience targeting.

Monitor and optimize campaigns to improve CTR, CPC, conversion rates, and ROI.

Set up and manage conversion tracking using Google Tag Manager and Google Analytics 4 (GA4).

Analyze campaign performance and prepare regular performance reports.

Perform A/B testing of ad creatives, landing pages, and campaign strategies.

Identify underperforming campaigns and implement optimization strategies.

Collaborate with SEO, content, and design teams to improve overall digital marketing performance.

Stay updated with Google Ads policies, algorithm changes, and industry trends.

Hands-on experience with Google Ads.

Strong knowledge of Google Search, Display, and Video campaigns.

Expertise in keyword research and competitor analysis.

Understanding of bidding strategies and budget management.

Knowledge of conversion tracking and lead generation.

Familiarity with Google Analytics 4 (GA4).

Knowledge of Google Tag Manager (GTM).

Understanding of CTR, CPC, CPA, ROAS, and conversion rates.

Experience with campaign optimization and performance reporting.

Good analytical and problem-solving skills.