Google Paid Marketing Manager

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max, and Remarketing).
  
• Drive room bookings, retreat sign -ups, spa services, and website inquiries through paid campaigns.
  
• Set up and manage conversion tracking using Google Analytics (GA4) and Google Tag Manager (GTM).
  
• Ensure seamless website integration, event tracking, and funnel tracking.
  
• Monitor and optimize performance metrics, including CTR, CPC, CPA, ROAS, and conversion rate.
  
• Conduct keyword research focused on hospitality, wellness, retreats, and luxury experiences.
  
• Build up Bidding strategy for keywords
  
• Create and test ad copies, extensions, and landing page strategies.
  
• Prepare weekly and monthly performance reports with insights and recommendations.
  
• Coordinate with design, content, and web development teams to improve campaign performance.
  
• Manage advertising budgets and optimize spend for maximum returns.
  

Requirements

• Proven experience managing Google Paid Marketing campaigns.
  
• Strong expertise in Google Analytics (GA4) and Google Tag Manager.
  
• Solid understanding of performance metrics and conversion tracking.
  
• Experience with website tracking, event setup, and tag implementation.
  
• Strong analytical and optimization skills.
  
• Excellent communication and reporting abilities.
  
• Manage higher ROAS
  

Preferred Qualifications:

• Google Ads Certification
  
• Experience in hospitality, wellness, luxury resorts, or travel brands
  
• Knowledge of landing page optimization and CRO
  
• Experience managing high -budget campaigns
  

Benefits

• Opportunity to work with premium hospitality and wellness brands.
  
• Competitive salary with performance -based increment
  
• Growth -oriented and collaborative work environment
  
• Job Types: Full -time, Permanent
  
• Pay: ₹40,000.00 - ₹50,000.00 per month