Group Manager - Programmatic

Job Description:

About the Role:

As a Group Manager - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.

Responsibilities:

• Lead a team of programmatic specialists, providing guidance and mentorship.
• Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth.
• Own client communication and relationship management, ensuring clear and consistent updates.
• Proactively identify and pursue account growth opportunities in partnership with Account Directors.
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results.
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
• Collaborate with Client Services and other channel teams to ensure seamless campaign execution.
• Analyse campaign performance data to identify trends and optimize strategies.
• Ensure adherence to best practices and maintain high standards of quality.
• Experience on Media Planning and Programmatic deals is must.

Qualifications:

• 5-8 years of experience in programmatic campaign management.
• Proven experience managing and leading a team.
• Expert-level knowledge of DV360 and experience with other DSPs.
• Strong experience with MMPs and analytics tools.
• Excellent client management and communication skills.
• Proven ability to develop and execute strategic programmatic plans.
• Strong analytical and problem-solving skills.
• Strong Excel and PPT skills.

• Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation.
• Budget Management: Responsible for large scale budget management, and forecasting.
• A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies.
• Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance.

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