Growth & Category Lead - Seekho Junior

We're looking for someone to own the Kids Learning category as a business unit. You'll have full P&L accountability for this segment—revenue targets, unit economics, growth strategy, and profitability. This is a founder-style role where you'll build the category from the ground up, defining strategy, driving GTM, building the creator/content ecosystem, and ensuring we hit growth and retention metrics.
You're not managing a large team, but you'll be the connective tissue between Product, Content, Growth, and Sales. You'll make data-driven decisions, run experiments, own the numbers, and be accountable for both acquisition and unit economics.

Key Responsibilities :

• Own P&L and category metrics by defining unit economics, setting and tracking growth KPIs (revenue, CAC, LTV, retention, engagement), forecasting performance, fixing funnel bottlenecks, and reporting progress against targets.
• Drive category strategy and growth through market and competitor analysis, defining target segments, building 0–1 growth strategies, testing key growth levers, running rapid experiments, and scaling what works.
• Build and scale the kids’ content & creator ecosystem by defining high-impact content formats, recruiting and retaining quality educators/creators, setting pedagogy and quality standards, designing incentives, and monitoring creator health.
• Own brand positioning and GTM by defining differentiated category messaging, leading acquisition and partnership initiatives, aligning channel strategy with Growth/Marketing, and building parent- and kid-resonant brand campaigns.
• Lead cross-functional execution by partnering with Product, Content, Growth, Finance, and Data teams to align roadmaps, campaigns, financials, dashboards, and KPIs around category outcomes.

• Experience: 7–10 years in B2C roles (category, growth, product, or business), with proven 0–1 builds, P&L ownership, and a strong track record driving acquisition, retention, and experimentation in high-engagement consumer products.
• Skills & Mindset: Highly data-driven and experiment-oriented, able to influence cross-functional teams, build creator or content ecosystems, and deeply understand kids’ learning and parent decision-making.
• Key Competencies: Strong financial and market analysis, GTM strategy, growth and retention mechanics, and clear, data-backed communication with leadership and stakeholders.
• Nice to Have: Creator-platform experience, strong analytics tooling, understanding of learning science, exposure to investors or fundraising, and comfort operating in fast-paced startup environments.

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