Growth & Marketing Executive

This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 800000 (ie INR 3 - 8 LPA)

Min Experience: 1 years

Location: Bengaluru

JobType: full-time

We are looking for a dynamic and data-driven Growth & Marketing Executive to accelerate customer acquisition, brand visibility, and revenue growth. This role is ideal for someone who thrives in fast-paced environments, enjoys experimenting with new marketing strategies, and has a strong understanding of digital ecosystems. You will play a key role in driving scalable growth initiatives across multiple channels, with a focus on performance, creativity, and measurable outcomes.

Key Responsibilities:

• Plan and execute growth marketing strategies aimed at increasing user acquisition, engagement, and retention.
• Design and manage campaigns across digital platforms including social media, email, SEO, and paid advertising.
• Identify and experiment with innovative and viral marketing techniques to maximize reach and brand recall.
• Analyze campaign performance using analytics tools and optimize based on data-driven insights.
• Collaborate with content, design, and sales teams to ensure consistent messaging and effective campaign delivery.
• Support B2B marketing initiatives including lead generation, account-based marketing, and partnership campaigns.
• Manage and grow the company’s social media presence across platforms such as LinkedIn, Instagram, and Twitter/X.
• Conduct market research to identify trends, competitor strategies, and customer preferences.
• Optimize conversion funnels and improve customer journey across touchpoints.
• Continuously test new growth channels and marketing technologies to scale performance.

Required Skills & Qualifications:

• 1–3 years of experience in growth marketing, digital marketing, or related roles.
• Strong understanding of marketing fundamentals and customer acquisition strategies.
• Hands-on experience with digital marketing tools such as Google Analytics, Meta Ads, Google Ads, or similar platforms.
• Ability to interpret data, generate insights, and make data-backed decisions.
• Excellent communication and collaboration skills.
• Creative mindset with a passion for experimentation and innovation.
• Basic knowledge of SEO, content marketing, and email marketing.

Good to Have Skills:

• Experience with viral marketing campaigns and growth hacking techniques.
• Exposure to B2B marketing, including lead nurturing and sales funnel optimization.
• Strong expertise in social media marketing, including content planning, engagement strategies, and analytics.
• Familiarity with marketing automation tools and CRM platforms.
• Understanding of brand positioning and storytelling.

What We Offer:

• Opportunity to work in a high-growth, collaborative environment.
• Hands-on exposure to end-to-end marketing strategies.
• Freedom to experiment, innovate, and implement your ideas.
• Career growth opportunities with increasing ownership and responsibility.