Growth & Strategy Specialist

This role is for one of the Weekday's clients

Min Experience: 2 years

Location: NCR, Gurugram

JobType: full-time

We are building next-generation digital infrastructure that enables identity to move as securely, seamlessly, and globally as money. From academic degrees to government-issued IDs, our platform powers trusted digital credentials that can be shared instantly across borders.

We are looking for a Growth & Strategy Specialist to join us in a hands-on, individual contributor role within an early-stage startup environment. This position requires strategic thinking, strong execution capability, and complete ownership of outcomes. If you thrive in ambiguity, enjoy building from zero to one, and are excited about shaping growth in a fast-moving environment, this role is for you.

What You’ll Do

• Partner with leadership to define and refine the Go-to-Market (GTM) strategy.
• Track, analyze, and report key business and growth metrics to inform strategic decisions.
• Identify, evaluate, and execute new business and growth opportunities.
• Own and optimize the revenue funnel, with a strong understanding of customer acquisition, retention, upsell, and business development dynamics.
• Plan and manage paid marketing initiatives, including search engine marketing (SEM), social media advertising, and display campaigns.
• Build and nurture strategic partnerships aligned with business and customer objectives.
• Translate market insights and customer feedback into actionable growth initiatives.
• Collaborate closely with Product, Technology, and Operations teams to ensure cross-functional alignment.
• Stay updated on trends and best practices in self-sovereign identity, digital credentials, and B2B SaaS ecosystems.

What We’re Looking For

• 2+ years of experience in management consulting, strategic planning, or growth roles within technology products or B2B SaaS environments.
• Experience working in early-stage startups, particularly in 0–1 build journeys (seed or pre-Series stage).
• A generalist mindset with the ability to move fluidly between strategy formulation and hands-on execution.
• Comfort with owning outcomes independently in a fast-paced and evolving environment.
• Strong analytical capabilities with a data-driven approach to growth.
• Excellent communication skills and confidence in engaging senior stakeholders.
• Bachelor’s degree in Engineering or a related discipline; graduation from a Tier-1 management institute preferred.

Core Skills

• Strategic Planning for Growth
• Product-Led Growth
• Revenue Funnel Optimization
• Business Growth Strategies
• Growth Initiative Execution
• Paid Marketing & Performance Campaigns