Dealership Position Profiles - Head - Growth & Marketing
Function: Sales HO
Level: Level 2 - reports to HOD
Job Summary: Accountable for identifying new growth opportunities and managing new
business growth
Key Responsibilities:
1. Responsible for developing and implementing Core+ and ++ growth strategies which
includes identifying new growth opportunities and managing new business growth for a
key market segment or in a specified region or channel.
2. Uses market and competitor research and local market knowledge to identify and
prioritize marketing product segment opportunities. Guides strategic framework
development for evaluation of identified opportunities using Design Thinking guidelines.
3. Formulation / execution of go to market strategies for all new line of products.
4. Set clear growth targets and key performance indicators (KPIs) for different
departments for new initiatives/BD products.
5. Collaborates with Marketing, Sales Management and New Business Development
Specialists to manage the analysis, measurement, and tracking of market sales
potential.
6. Promote a culture of innovation within the dealership, encouraging new ideas and
initiatives for product development and new launches.
7. To coach and mentor execution level teams in Sales function
8. Engage with internal as well as external organization to execute projects, managing
resources, budget, and involved complexities.
9. Participate in Growth workshops (regional / those conducted by BD HO teams), identify
the new application to apply the solutions / launches in new segments and grow the
markets (look at Customers beyond legacy customers / B2B customers)
10. Formulate comprehensive marketing plans to promote the overall dealership's products
and services in Core, Core + and Core++ business.
11. Maintain good customer relationship
Qualifications and Competencies
Growth Mindset: The ability to think creatively and develop innovative sales and marketing
campaigns that stand out in the market.
Integrates Customer Perspective - Incorporates an understanding of the customers'
perspective on our products to meet their needs and increase revenue.
Articulating Value Proposition - Interprets internal and external needs of high value key
customers, explains, and demonstrates products, solutions, and services to meet customer's
specific needs to differentiate against competition.
Budget Management: Skill in allocating resources effectively, managing budgets for new growth
initiatives, and optimizing return on investment.
Thought Leadership - Demonstrates independence and insightful through objectively
approaching problems with creativity and appropriate development and use of frameworks.
Marketing Proficiency: Expertise in developing and executing comprehensive marketing
campaigns across various channels, including digital and traditional media.
Customer focus - Building strong customer relationships and delivering customer -centric
solutions.
Financial acumen - Interpreting and applying understanding of key financial indicators to make
better business decisions.
Communicates effectively - Developing and delivering multi -mode communications that convey
a clear understanding of the unique needs of different audiences.
Demonstrates Motivation and Sense of Ownership - Feels and projects a high degree of
motivation and sense of ownership for the project outcomes and the success of the Business
Education, Licenses, Certifications:
Qualification: University or college degree in the field of Sales or Marketing, Technical or related
subject required
MBA degree in Sales & Marketing required.
Experience:
Min 8 -10+ years of Sales experience, aftermarket sales experience and business development
added advantage. Team handling experience
Key Performance Indicators:
AOP Achievement and % growth on AOP
% inorganic growth yoy (new product or new market penetration)
No. of new BD products launched against target.
X% revenue contribution from Core+ and core++
X% ROI on Marketing & Marcom activities
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