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Title- Growth Management- Mutual Funds
About Paytm Group:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role:
Drive user acquisition, engagement, and retention for our Mutual Funds platform, accelerating growth and increasing market share in the mutual fund investment space.
Responsibilities:
- Develop and execute data-driven growth strategies to boost user adoption and transaction volume for mutual fund products, with a primary focus on driving SIP registrations.
- Design and implement A/B tests and experiments to optimize user journeys, improving key metrics such as conversion rates, SIP sign-ups, and customer retention.
- Analyze investor behavior and identify opportunities for product enhancements, marketing campaigns, and customer segmentation.
- Collaborate with marketing, product, and engineering teams to launch and refine growth initiatives focused on mutual fund investors.
- Monitor and report on key performance indicators (KPIs) such as SIP registrations, assets under management (AUM), customer acquisition cost (CAC), and customer lifetime value (CLTV), providing actionable insights to stakeholders.
- Identify and leverage new distribution channels, partnerships, and digital platforms to expand reach among mutual fund investors.
- Plan and execute promotional campaigns in collaboration with Asset Management Companies (AMCs) to promote specific mutual fund schemes and drive targeted investments.
- Implement user feedback loops to improve product experience, enhance investor satisfaction, and increase loyalty.
- Focus on increasing repeat investments and enhancing overall investor lifetime value.
Requirements:
- 4-6 years of experience in growth marketing, product growth, or related roles.
- Proven track record in driving growth, preferably within the fintech, investment, or financial services sectors.
- Strong analytical skills with proficiency in tools such as Clevertap, Google Analytics, SQL, or similar platforms.
- Hands-on experience with A/B testing and experimentation frameworks.
- Deep understanding of user acquisition, engagement, and retention strategies specific to financial products or investment platforms.
- Familiarity with digital marketing channels, campaign management, and performance marketing techniques.
- Prior experience or understanding of the mutual funds industry or broader financial services is highly preferred.
- Experience working with AMCs or managing promotional partnerships is a plus.
- Excellent communication, collaboration skills, and a data-driven, results-oriented approach.
Why join us?
A collaborative output driven program that brings cohesiveness across businesses through technology
Improve the average revenue per use by increasing the cross-sell opportunities
A solid 360 feedback from your peer teams on your support of their goals
Respect, that is earned, not demanded from your peers and manager
Compensation:
If you are the right fit, we believe in creating wealth for you
With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it.
India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
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