Growth Management - General Manager - Offline Payments

Title : Growth Management – General Manager

About Us:

Paytm is India's leading financial services company that offers full-stack payments & financial

solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.

About the team:

Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App.

About the Role:

We are looking for P4B (Paytm for business) App Growth Managers for accelerating the core growth metrics and user (Merchant) numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!

Key Responsibilities: - App growth Manager

· Responsible for acquisition and activation of Soundbox and QR merchants through P4B

· Plan and execute marketing campaigns for Soundboxes and QR devices acquisition and optimize activation on P4B

· Responsible for transaction growth of merchants - both with and without devices through P4B

· Work closely with product team and define and execute requirements for improving conversion flows and new acquisition programs for merchants on paytm for business app

· Plan and execute marketing campaigns to improve frequency and Value of transactions

· Own campaigns from end to end - manage targeting and segmentation, messaging, creative,

measurement and reporting

· Monitor and report on performance of these campaigns against agreed KPIs

· Drive marketing decisions through quantitative results and A/B testing as well as qualitative research and customer insights

Key Responsibilities: -

Risk and Compliance SPOC

· Being the bridge between the Risk team and the business team for maximizing the risk mitigation with minimizing the business impact.

· Working with the risk policy team for right policy formulation for risk mitigation.

· Working closely with Complaince team and business operations team to ensure fully complaint operations.

· Working with risk ops team to mitigate operations risk for the business.