Growth Management - Manager - Offline Merchant

Title : Growth Management - Manager – Offline Merchant Growth

About Us: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.

About the team:

Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App.

About the Role:

We are looking for Growth Managers for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!Responsibilities:

Key Responsibilities:

-Configure and implement all planned campaigns and ensure timely go-live as per planned

marketing calendar

-Work with content team to create highly engaging creative and content to optimize CTR and

conversions

-Designing and carrying out experiments and A/B testing, to optimize conversion across the

user funnel

-Analyse and report on campaign performance metrics, using marketing analytics tools

-Work closely with cross-functional teams, including product, traffic and business, to ensure

alignment and effective execution

Qualifications:

- Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggers

- Experience in marketing automation and communication personalisation

- Experience handling a small team of campaign managers and helping them implement

campaigns correctly, debug their issues and increase their productivity

- Understanding of marketing analytics and how to track campaign performance including

concepts like impression, CTR, UTM, attribution, conversion funnels and control groups

- Experience working with content teams to draft effective and engaging communications.

- Minimum of 5-6 years of experience in category marketing operations

Skills that will help you succeed in this role:

1. Advanced knowledge of Clever tap / Mo-engage or similar tools

2. Working knowledge of Figma

3. Working knowledge of SQL and dash boarding tools like Looker / Looker studio

Why join us?

·               A collaborative output driven program that brings cohesiveness across businesses through technology

·               Improve the average revenue per use by increasing the cross-sell opportunities

·               A solid 360 feedback from your peer teams on your support of their goals

·               Respect, that is earned, not demanded from your peers and manager

Compensation:

If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize