Growth Manager

This role is for one of the Weekday's clients

Salary range: Rs 600000 - Rs 1200000 (ie INR 6-12 LPA)

Min Experience: 2 years

Location: Delhi

JobType: full-time

We are seeking a data-driven Growth Manager to scale a D2C business across owned and paid digital channels. This role sits at the intersection of performance marketing, conversion rate optimization (CRO), and retention, with a strong focus on driving revenue, improving funnel efficiency, and building sustainable growth engines.

Key Responsibilities

• Own end-to-end growth for the D2C website across acquisition, conversion, and retention.
• Plan, execute, and optimize performance marketing campaigns across Meta, Google, marketplaces, and emerging platforms.
• Drive CRO initiatives through A/B testing, funnel analysis, and on-site experimentation.
• Track, analyze, and optimize key growth metrics including CAC, LTV, ROAS, conversion rates, and repeat purchases.
• Collaborate closely with product, technology, design, and content teams to launch and scale growth initiatives.
• Manage and optimize landing pages, pricing strategies, offers, bundles, and promotional experiments.
• Build and scale retention channels including email, SMS, WhatsApp, loyalty programs, and subscriptions.
• Identify, test, and scale new growth channels, tools, partnerships, and acquisition opportunities.
• Create and present weekly and monthly growth dashboards and performance reports to leadership.

Required Skills & Experience

• 2–5 years of experience in growth, performance marketing, or e-commerce, preferably in a D2C environment.
• Strong understanding of paid media, digital analytics, and end-to-end e-commerce funnels.
• Hands-on experience with tools such as Google Analytics, Meta Ads Manager, Google Ads, and Shopify.
• Highly analytical mindset with a strong bias toward experimentation, testing, and execution.
• Ability to work cross-functionally in a fast-paced, high-ownership environment.

Key Skills

Growth Marketing
Performance Marketing
CRO & Experimentation
E-commerce Analytics
D2C Scaling