Role:

As Manager Omni-channel Growth, you will drive omni-channel strategy for both online & offline business (Such as Nykaa, Apollo, Shoppers Stop, LuLu etc). You will also support of ensuring seamless omni-channel integration across digital and physical touch points, delivering the same brand promise and experience to customers in align with related stakeholders (RTL, WHS, IT and Brand teams)

Strategic Responsibility:

• To achieve the volume and value objectives of the assigned channel within budget, time, and policy parameters through efficient control of the network under charge.
  

• Responsible for key account management (activation, POs, Supplies, & account wise target achievement).
  

• Support for designing and development of specific technical capabilities in omni-channels and their integration with existing GTM capabilities to reach new consumers and achieve seamless consumers’ experience
  

• Develop specific marketing strategies and ensure the optimal utilization of marketing resources & budget. Perform pre-campaign analysis and planning, campaign management, testing, post-campaign strategy and recommendations for future and continuous optimization.
  

• Plan, track, and report Omni-channel Key Performance indicators (KPI s): NS, # of orders, Conversion, UPT, AOV, % channel contribution, cost allocation, member base etc.
  

• Analyze, monitor and develop strategies to enhance distribution reach through RTM and ensure effective new product introductions through effective RTM
  

• Ensuring commercial hygiene compliance, forecast accuracy
  

• Coaching and developing the sales team to improve competencies and effectiveness in the areas of Customer Management/ Meeting Effectiveness and Field Implementation.
  

• Support the growth of the Omni channel consumer base aligned with sales / brand strategy and loyalty programs.
  

• Evaluate external data from competitors, industry-respected L2 analysis reports, and related publications/content to determine trends and consumer behavior. 
  

• Closely partner with all related teams (DTC, Analytics, Finance) teams to establish right data, metrics and dashboard views to track performance of omni channel mode
  

• Contribute to establish a fact-based culture in the organization by defining data-driven decision processes.
  

• Develop and present daily, weekly and monthly business ad-hoc reports/presentations required to give visibility to key stake holders taking or influencing business decisions on the digital channel.
  

Financial Responsibilities

• Ensuring a plan in place to control outlet expenses (damages, trade schemes, promotional expenses, visibility expenses) monthly for audit purposes.
  

• Cross checking/ settling distributor and outlet claims (within stipulated time frame)
  

• Coordinating between key accounts and distributors for all open issues related to financials.
  

• Efficiency tracking of all the investments and promotions in all the outlets.
  

• Ensure the right discount at both online and offline channels.
  

Requirements

• Your ability to manage a team to achieve challenging targets and standards.
  

• You possess keen creative & analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.
  

• You are completely fluent in direct response metrics.
  

• You have excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues.