Growth Manager

Role : Growth Manager | Tier 1 & 2 Colleges | B2C

Location: Bangalore-Bellandur
Work Model: 5 Days WFO
Experience: 2–5 Years

About the Role

We are looking for a Growth Manager to drive user acquisition, activation, retention, and revenue growth for a consumer-facing product. The ideal candidate comes from a high-growth B2C internet, consumer SaaS, or digital-first startup and has hands-on experience in performance marketing, growth hacking, experimentation, and funnel optimization.

This is a highly analytical role focused on scaling growth through data, experimentation, and performance channels—not brand marketing.

Key Responsibilities

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  Own user acquisition, activation, engagement, retention, and monetization metrics.

  
  


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  Plan and execute performance marketing campaigns across Google, Meta, YouTube, and other digital channels.

  
  


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  Drive growth through experimentation, A/B testing, and funnel optimization.

  
  


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  Analyze campaign performance, customer cohorts, and conversion metrics to improve ROI.

  
  


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  Work closely with Product, Analytics, Design, and Marketing teams to identify growth opportunities.

  
  


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  Build scalable growth playbooks and optimize CAC, LTV, ROAS, and conversion rates.

  
  


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  Identify new growth channels and customer acquisition opportunities.

  
  

Must-Have Requirements

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  2–5 years of experience in Growth Marketing, Performance Marketing, Growth Strategy, User Acquisition, or Digital Growth roles.

  
  


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  MBA from a Tier-1 institute.

  
  


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  B.Tech/BE from a Tier-1 or Tier-2 engineering college.

  
  


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  Experience working with consumer-facing B2C internet, app-based, or SaaS startups.

  
  


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  Hands-on experience managing paid acquisition channels such as Google Ads, Meta Ads, YouTube Ads, or similar platforms.

  
  


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  Strong understanding of growth funnels, attribution, conversion optimization, and retention metrics.

  
  


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  Excellent analytical skills with a data-driven decision-making approach.

  
  


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  High ownership and execution mindset.

  
  

Preferred Background

Consumer Internet, Fintech, E-commerce, Marketplaces, Travel-Tech, EdTech, Gaming, Creator Economy, Social Platforms, D2C Brands, or Consumer SaaS startups.

Not Preferred

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  Brand Marketing

  
  


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  Corporate Marketing Communications

  
  


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  PR & Media Planning

  
  


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  Enterprise SaaS Marketing

  
  


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  IT Services & Consulting Backgrounds

  
  


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  Offline Marketing Profiles