Growth Marketing and Sales Specialist

Experience: 3+ Years

Location: Chennai

Employment Type: Full -time

About the Role

What You'll Do

• Plan, create, and publish engaging content across LinkedIn, Twitter/X, Instagram, and YouTube tailored to developers, fantasy app builders, media houses, and sports -tech entrepreneurs.
  
  
• Build and execute social media calendars aligned with cricket/football seasons, major tournaments and product launches.
  
  
• Create blogs, case studies, email campaigns, and landing page copy positioning Roanuz as the go -to sports data platform.
  
  
• Manage developer community engagement by responding to comments, participate in forums, grow our online presence.
  
  
• Collaborate with product and engineering teams to create developer -focused content: API tutorials, integration guides, use -case showcases.
  
  
• Track and report on marketing KPIs such as engagement, reach, website traffic, lead generation, conversion rates.
  
  
• Manage SEO, paid campaigns, and email marketing to drive API sign -ups.
  
  
• Collaborate with leadership on pricing strategies, partnerships, and go -to -market initiatives.
  
  
• Identify, qualify, and engage inbound and outbound leads through email, LinkedIn outreach, and demo calls.
  

Requirements

• 3+ years of experience in digital marketing, social media management, or B2B sales (preferably in SaaS, API products, or sports/tech).
  
  
• Strong writing and communication skills - you can craft compelling social posts and persuasive sales emails equally well.
  
  
• Hands -on experience with social media tools, CRM tools and email marketing platforms.
  
  
• Understanding of SEO, content marketing, and lead generation fundamentals.
  
  
• Comfort with data - you can read dashboards, track KPIs, and make decisions based on metrics.
  
  
• Passion for sports (cricket and football knowledge is a strong plus).
  
  
• Basic understanding of APIs and developer ecosystems.
  

Benefits