Growth Marketing executive

This role is for one of the Weekday's clients

Salary range: Rs 500000 - Rs 800000 (ie INR 5-8 LPA)

Min Experience: 0 years

Location: Bengaluru

JobType: full-time

We are seeking a data-driven Growth Marketing Executive to support and scale user acquisition efforts across multiple paid and organic channels. This role is ideal for someone with around 1 year of experience who enjoys hands-on execution, experimentation, and turning performance data into actionable growth insights.

Key Responsibilities

• Drive user acquisition in the US market across channels such as TikTok, Reddit, X (Twitter), LinkedIn, and other emerging platforms
• Plan, execute, and manage end-to-end influencer marketing campaigns, from outreach to performance tracking
• Collaborate with product teams to improve product experience based on user feedback and campaign learnings
• Monitor, analyse, and optimise marketing performance to improve ROI across channels
• Conduct market, competitor, and user research to support growth initiatives and strategic decisions
• Take ownership of underperforming initiatives, identify gaps, and implement corrective actions
• Support rapid experimentation across creatives, messaging, channels, and audiences

Skills

Growth Marketing
Viral Marketing
Social Media Marketing
B2C Marketing
Direct Marketing
Content Marketing
Digital Marketing
Inbound Marketing