Activate JobCopilot
This role is for one of our clients
Industry: Business Consulting and Services
Seniority level: Mid-Senior level
Min Experience: 7 years
Location: Delhi
JobType: full-time
₹15,00,000 - ₹20,00,000 a year
We are looking for a Growth Marketing Lead to own and accelerate performance for a direct-to-consumer (D2C) business. This is a hands-on, end-to-end role focused on acquisition, conversion, retention, and content-led engagement. You will take full accountability for driving traffic, improving website conversions, and nurturing repeat customer behavior using data-driven strategies across organic, paid, and lifecycle channels.
This role is ideal for someone who thrives in a fast-paced D2C or consumer internet environment and has demonstrable experience scaling performance metrics.
Key Responsibilities
1. Funnel Ownership
End-to-end responsibility for the growth funnel: traffic → engagement → enquiry/booking → repeat conversions.
Build monthly growth plans with clear KPIs around sessions, conversion rates, lead quality, CAC (if paid media is deployed), and repeat purchase behavior.
Identify friction points in the user journey and prioritize optimization initiatives.
2. Acquisition & Traffic Growth
Drive organic traffic via SEO content, landing pages, guides, and FAQs.
Lead social media initiatives to generate website traffic, including short-form content, reels, UGC, and influencer collaborations.
Partner with agencies or in-house teams for paid campaigns when required (search, social, remarketing).
Explore partnership and affiliate channels to drive new users and qualified leads.
3. Conversion Rate Optimization (CRO)
Map and optimize user journeys from landing to enquiry/booking.
Prioritize and execute A/B tests, UX improvements, and funnel optimizations including CTAs, forms, flows, trust signals, pricing, and offers.
Leverage behavioral analytics tools to identify drop-offs and improve conversion efficiency.
4. Retention & Lifecycle Marketing
Build and implement lead and customer retention strategies, including onboarding, nurture, abandonment, and win-back journeys.
Define user cohorts for personalized messaging and remarketing.
Execute campaigns across CRM channels such as email, WhatsApp, push notifications, or app notifications.
5. Content & Brand Engagement
Develop content strategies aligned with growth goals (blogs, guides, FAQs, service pages, social content).
Maintain an always-on social content calendar that drives engagement, traffic, and conversions—not just reach.
Collaborate with creative teams to ensure content aligns with funnel and brand objectives.
6. Analytics & Reporting
Own tracking, dashboards, and weekly reporting for traffic sources, funnel performance, CAC, ROI, and cohort analysis.
Partner with product and tech teams to ensure accurate event tracking, attribution, and measurement.
Provide actionable insights and recommendations based on analytics to drive continuous improvement.
Candidate Profile
Must-Have
Proven experience driving growth for D2C or consumer internet businesses.
Strong understanding of digital funnels, CRO, analytics, and lifecycle marketing.
Hands-on execution capability and a results-driven mindset.
Experience with retention, remarketing, and cohort-based strategies.
Nice-to-Have
Experience scaling growth from early stage (0→1) or growth stage (1→10).
Exposure to subscription, app-based, ecommerce, or retention-led businesses.
Hands-on experience with performance marketing, even if managed via agencies.
Tools & Platforms (Preferred)
Google Analytics (GA4), Google Search Console
Microsoft Clarity or Hotjar
Meta Ads Manager, Google Ads
CRM tools: WebEngage, MoEngage, CleverTap
Shopify, WordPress, or other CMS platforms (advantageous)
Success Metrics (KPIs)
Increase in traffic and qualified enquiries/bookings
Improved website conversion rates and reduced funnel drop-offs
Higher retention and repeat conversions via CRM and remarketing
Growth in organic traffic and content-driven conversions
Better lead quality and overall funnel efficiency
Core Skills
Growth Marketing · D2C Performance · Ownership · Conversion Rate Optimization (CRO) · Analytics & Reporting · Lifecycle Marketing · SEO & Content Strategy · Paid & Organic Traffic
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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